Brand Workshop [2] | Brand Personality

The tagline that aligns BEST with my brand message is:

Dependable leadership you can count on.

Bringing ideas to life.

Your go-to source for the best information.

Life is short, enjoy every day.

Unique creations that last a lifetime.

Our customers are our number one priority.

A rebel with a cause.

On a quest for excellence.

We’re right there with you every step of the way.

If you’ve got the will, we’ve got a way.

Together we’re stronger.

Joy and simplicity in all things.

My brand’s GREATEST strength is:

Leadership

Optimism

Ambition

Leadership

Creativity

Compassion

Intuition

Courage

Fearlessness

Passion

Joyfulness

Community

The set of core values that aligns BEST with my brand are:

Truth, information, and knowledge.

Simplicity, trust, and positivity.

Self-discovery, freedom, and growth.

Productivity, leadership, and control.

Imagination, creativity, and self-expression.

Compassion, support, and empathy.

Possibility, vision, and intuition.

Discipline, courage, and pride.

Non-conformity, innovation, and liberation.

Commitment, connection, and passion.

Spontaneity, fun, and resourcefulness.

Fairness, equality, and community.

If my brand had a highly profitable year, I would most likely spend the extra funds on:

Education, tools, and supplies to help me learn new methodologies and create better offerings.

Thoughtful gifts for my customers and/or colleagues so they know how much I care.

Investing in an out of the box idea that I think will effect much needed change.

Developing community and creating a welcoming, mutually beneficial membership site.

Creating a foundation to help those less fortunate.

Better organizational systems to improve output and increase productivity.

Sponsoring a new challenge that encourages people to push their limits and test themselves.

Classes, research studies, or books to help increase my expert status.

Going on a retreat or a buying trip to get inspiration for new and improved offerings.

Create stunning before and after visuals to show people how well our offerings work.

Decluttering and creating a more streamlined, minimalistic space filled only with things that inspire joy.

Develop an entertaining marketing campaign aimed at making the brand seem likeable and fun.

I would MOST like my brand to be seen as:

Making connections and bringing people together under a common goal.

Helping myself and others lighten up, laugh, and enjoy themselves and life a little more.

Following my passion and creating deeper, more meaningful relationships with others.

Making my own rules, refusing to settle, and shaking things up whenever possible without regard for convention.

Setting and exceeding goals despite any obstacles and inspiring others to push their limits and achieve new heights.

Using my charisma and mysticism to bring a vision to life that will help transform things for the better.

Giving generously of myself and making sure everyone’s needs are met, sometimes even if it means mine are not.

Coming up with unique, self-expressive, artistic ideas that really speak to my fellow creatives.

Being an effective leader, eliminating chaos, and increasing efficiency and productivity.

Continuing along a path of discovery and awareness, leaving no stone unturned.

Eliminating anything that doesn’t bring me joy. Simplicity, wholesomeness, and happiness are my three main focuses.

Gathering as much information and truth from trusted sources as possible, then sharing it with those who need my insights.

I would LEAST like my brand to be viewed as:

An untrustworthy source of information.

Excluding people or making them feel insignificant.

Having someone question our ethics or morals.

Being uptight or boring.

Remaining stuck in tradition and never innovating or expanding.

Unaffectionate and unsupportive.

Insignificant or ineffective.

Blending in and afraid to make things happen.

Producing uninspired or mediocre work with little meaning.

Weak or vulnerable.

Selfish and unwilling to put others first.

Producing ideas or products that do not perform as promised.

I will feel like a success when I can look back and say:

I helped liberate myself and others from the status quo.

I deeply cared for others and gave the best of myself to them.

I affected great transformations and made things happen.

I developed close relationships and made the people around me feel special.

I brought people together and helped them make valuable connections.

I learned a lot and became a well respected leader in my field.

I stayed true to who I was and created unique things, no matter what others thought.

I persevered and was dominant in whatever I set out to do.

I brought joy to situations by helping people lighten up and have fun.

I brought positivity and optimism into the lives of others.

I helped create order and made things flow more smoothly.

I encouraged others to get out there and explore all the world has to offer.

When hiring, my ideal candidate would be someone who:

Can easily identify people’s strengths and help position them where they most belong.

Is always in a good mood and creates a productive, fun work environment.

Is intensely loyal and able to make deep connections with customers.

Brings quality research to the table and helps you see what’s truly going on.

Has positive nature, and helps keep morale up across the board.

Is always searching for new ways to do things.

Challenges the status quo and makes you think outside the box.

Achieves or exceeds goals and never backs down from a challenge.

Is in control and willing to step up and take charge at a moment’s notice.

Is expressive and always able to come up with innovative ideas.

Is always willing to go the extra mile to ensure everything is well taken care of.

Is charismatic, inventive, and sees possibility where others do not.

I would MOST like to hear someone compliment me on:

My ability to make connections and bring people together.

My work ethic and the way I persist, even when odds are stacked against me.

My extreme generosity and selflessness.

My sense of humor and ability to put others at ease.

The intensity I show for what I am passionate about.

My drive to keep searching and exploring new things.

My knowledge and the quality of the information I share.

The way I see possibilities where others do not.

My bold, unapologetic personality.

My strong leadership ability.

My gentle, positive nature.

My ability to express myself and my vision freely

A job I could MOST see myself enjoying is:

Starting a club or group.

Being a stand up comedian.

Opening a luxury spa.

Becoming a powerful social activist.

Opening an art gallery.

Becoming a professional organizer.

Something with a lot of travel.

Being a pre-school teacher.

Training for marathons.

Being a nurse or vet.

Focusing on a research career.

Becoming a personal stylist.

Select five words from each section that you believe best define your brand

ADVENTUROUS

ARTISTIC

BOHEMIAN

BOLD

BREEZY

EARTHY

ECCLECTIC

BRIGHT

DREAMY

CASUAL

CHIC

CLASSIC

COOL

PRACTICAL

CALM

CLEAN

COASTAL

COMFORTABLE

CONFIDENT

COZY

CUTE

EDGY

ELEGANT

ENERGETIC

ETHEREAL

FEMININE

HAPPY

GRAPHIC

FORMAL

FRESH

FRIENDLY

FUN

FUNKY

INVITING

LADYLIKE

INTELLECTUAL

GENUINE

IRREVERENT

INDUSTRIAL

GLAMOROUS

HANDMADE

HISTORIC

LAID BACK

LOUD

MASCULINE

MINIMAL

MODERN

PLAYFUL

RETRO

NATURAL

NAUTICAL

ORGANIC

OUTDOORSY

QUIRCKY

RELATABLE

ROMANTIC

NOSTALGIC

POLISHED

PREPPY

REFINED

RICH

REGAL

RELAXED

RUSTIC

SERENE

SERIOUS

SEXY

SLEEK

UNEXPECTED

SOFT

STRONG

WARM

URBAN

SOPHISCTICATED

STRUCTURED

YOUTHFUL

SUBTLE

TRUSTED

VIBRANT

WHIMSICAL

TRADITIONAL

Select the tone of voice that best aligns with your brand:

PASSIONATE – “We’re passionate about changing the way the world works”.

QUIRKY – “We’re not afraid to challenge the status quo and be ourselves”.

IRREVERENT – “We take our product seriously; we don’t take ourselves seriously”

AUTHENTIC – “We’re going to give you the tools and the insight you need to make your job easier; That may not always be through our product”

CONFIDENT – “We know what works, and we’re here to lead the way.”

BOLD – “We’re not afraid to take risks and stand out from the crowd.”

INNOVATIVE – “We’re always looking for new ways to push boundaries and challenge conventions.”

CARING – “We genuinely care about your well-being and are dedicated to making a positive impact.”

Anything you like to add regarding your brand’s personality?

Module 2/3

Brand Personality

More than 100 Formulations 🚀

Module 2/3

Brand Perso­nality

More than 100 Formulations 🚀

Brand Personality