Brand Workshop [3] | Brands Positioning

Based on your perception, who would your brand be successfully targeting today? If possible, specify gender, age and interests.

What’s your brand’s main communication channel with its audience?

My ideal customer would probably be most turned off if my brand:

Started mixing too much opinion-based content in with the factual content.

Started excluding people or groups.

Had our ethics or had our morals called into question.

Developed strict rules and lessened the enjoyment we’re known for.

Started requiring time commitments from them.

Became detached or distant and more difficult to connect with.

Started asserting an implied sense of authority over them.

Started following fads, trends, and settling into mainstream culture.

Began producing uninspired or mediocre work.

Acted like a pushover and as such was viewed as weak.

Started putting my own needs ahead of the needs of others.

Shared offerings that over-promised and under-delivered.

The thing about me that stands out above all else and will be most appealing to my right person is:

My ability to make connections and bring people together.

My work ethic and the way I persist, even when things get tough.

My unconditional generosity and selflessness.

My sense of humor and ability to put others at ease.

The dedication and intensity I feel for what matters to me.

My drive to always keep searching and exploring new things.

My experience, wisdom, and the caliber of the information I share.

My charisma and the way I’m able to bring about change.

My straightforward, bold, and unapologetic personality.

My strong leadership and organizational qualities.

My generous and caring nature.

My ability to express myself and my vision freely.

The tagline that would be most appealing to my ideal customer is:

Dependable leadership you can count on.

Bringing new ideas to life.

Your go-to source for trusted information.

Life is short, enjoy every minute.

Unique creations that last a lifetime.

Our customers are our number one priority.

A rebel with a cause.

On a quest for excellence.

We’re right there with you every step of the way.

If you’ve got the will, we’ve got a way.

Together we’re stronger.

Joy and simplicity in all things.

I tend to work best with people who:

Are facilitators that love making other people feel relevant and involved.

Are happy and laid-back when it comes to just about anything in life.

Are intense, loyal, and enjoy making personal connections.

Are intellectual and appreciate the value of fact-based, quality information.

Are eternally optimistic and value simplicity and being in the moment, focusing on one thing at a time.

Are independent souls on a perpetual quest for self-improvement, always searching for new, better ways to do things.

Are malcontent and unwilling to settle for what’s out there if it doesn’t suit them.

Are over-achievers who stick up for the underdog and never back down from a challenge.

Are level-headed leaders who are always in control and willing to step up and take charge at a moment’s notice.

Are self-expressive individualists who always seem to be able to come up with something unique.

Are deeply compassionate and always willing to go the extra mile to ensure everything and everyone are taken care of.

Are charismatic and inventive who see possibility everywhere.

As a human being and a business owner, people would most likely describe me as:

An inventive person who expresses themselves without much regard for the opinions of others.

A thoughtful person who enjoys finding new ways to show people how much I care.

Someone who refuses to go along with the crowd or settle for average.

A super-friendly person who creates a welcoming environment where everyone feels valued.

A generous empath who gives selflessly to others, sometimes to my own detriment.

A strong, natural leader who is highly organized and efficient.

A hard worker who encourages others to push beyond their limits and challenge themselves.

A teacher or scholarly sort, always eager to share my knowledge with others.

A freedom-loving soul who is on a perpetual journey of self-exploration.

Someone who loves to awe others by creating unexpected changes.

A minimalist who thrives in optimism and simplicity.

A carefree soul who doesn’t take life as seriously as most others seem to.

I feel most at home when I’m working with people who share these three characteristics:

Friendly, inclusive, down-to-earth

Clever, playful, easygoing

Empathetic, accommodating, compassionate

Provocative, expressive, imaginative

Rebellious, fierce, unorthodox

Empathetic, kind, sincere

Attentive, self-indulgent, intense

Independent, determined, curious

Clever, enlightened, convincing

Knowledgable, detached, confident

Candid, fearless, noble

Assertive, ambitious, refined

The brand experience that best describes what my ideal customer can expect from me is:

A welcoming environment and a sense of belonging so they can easily make connections and feel like a part of something.

A fun, enjoyable experience rich with laughter and spontaneity.

Meaningful interactions that foster strong relationships with my customers.

A revolutionary way to make drastic changes to things most people are complacent about.

An achievement-oriented and goal-driven, experience.

A mesmerizing experience where they can manifest a clear vision or transformation and feel as one with the moment.

Authentic, deeply caring interactions with a comfortable blend of nurturing both the self and others in the process.

A customized experience that encourages individuality and expression.

A detail-rich and systematic experience with clearly defined steps, expectations, and goals.

A low-commitment, joyful journey focused on new discoveries.

An uncomplicated, user-friendly experience with a singular outcome.

A highly informative overview full of detail, usually accompanied by workbooks or guides.

Do you have any examples of brands you admire or would you like yours to be similar to fundamentally and/or aesthetically? If possible, mention smaller brands as well as well-known brands.

In your opinion, what would be unique characteristics or propositional values that distinguish your brand from your competitors?

Anything you like to add regarding your brand’s target audience, ideal client or competitors?

Module 3/3

Brands Positioning

More than 100 Formulations 🚀