How To Find The Perfect Cosmetics Manufacturer For Your Business

Production line of bright red lipsticks with black casing with one lipstick in the foreground and many more on a conveyor belt in the background.

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How do i find the perfect Cosmetics manufacturer ?

Finding the right cosmetics manufacturer for your project can be a big challenge. Especially in the outdated cosmetics industry, many reputable manufacturers rely on word-of-mouth recommendations, which is why they are unfortunately often hard to find (online). And once you’ve found a contact, you still have to figure out if the manufacturer is a good fit for you and your project. This is why so many people go through a vendor like us to have direct access to a large vendor network. 

However, if you currently looking for the right makeup or cosmetics manufacturer by yourself, you should consider these four options:

Conduct research on the internet for a market overview over the cosmetics industry

There is plenty of information about the private label cosmetics market on the internet and you will find answers to the most important questions. Learn more about industry leaders, lesser-known cosmetics manufacturers, and product types according to your area of interest. Anyone who wants to manufacture cosmetics should do thorough research on the internet or specific business directories.

Visit various cosmetics trade fairs and get to know all types of cosmetic suppliers

Visiting a trade show allows you to get in touch with the cosmetic and makeup companies, learn about the corporate culture, take relevant contacts and test a selection of products. Personal contact is worth a lot but often has a high price. For example, to attend one of the hottest cosmetics fairs in the world, such as Cosmoprof, you have to travel to Bologna or Singapore, and it is not easy to afford such costs before the business has started.

Search and read online reviews about cosmetics supplier

Customer reviews are worth their weight in gold and you can draw valuable conclusions from the successes and failures of others. Therefore, always look at reviews and customer feedback first. A quick phone call with other customers of the manufacturer can quickly determine whether it is worth working with the cosmetics manufacturer.

Shot from elevated position of an entrance hall to a large cosmetics fair with modern architecture and many people

Ask the cosmetics supplier for product samples

Most serious cosmetic manufacturers are willing to send you, the potential customer, various product samples. Usually, you must register a company to prove the corresponding data such as VAT number. After you have narrowed down the manufacturers according to your needs, you can request product samples according to your interests. You can only know the quality of the manufacturer by trying out lipsticks, concealers, and cosmetic products directly. Especially in the case of a private label, the products should meet your requirements and represent your name in the best possible way. Before the products get manufactured, the samples should be exactly according to your ideas and an agreement should be written down.

However, be cautious when cosmetic suppliers would rather not send you samples or when they charge you with high expenses. These are often manufacturers who earn their money with samples and are not convinced of their products. Especially on Alibaba & co. you will typically experience this. Be careful!

Portrait of woman with reddish hair holding two nail polish bottles in red and pink color to camera
A woman with white top. holding three nail polishes in red, nude and pink colors in front of her chest.
Shot of a hand with pink painted nails and three colored stripes on the skin to demonstrate the color of a nail polish.

How do I recognize a good Cosmetics manufacturer?

Once you have contacted a manufacturer, you still need to check cautiously whether it is the best fit for your company. This can be a real challenge for many newcomers to the industry because you need to take a close look at the conditions, requirements, regulations, safety standards, and ingredients. If you want to save your time and nerves, a private label manufacturer is probably the better choice. Even if you wish to develop custom products, you should take a private label product as a basis and develop it further. You can customize everything and develop your very own creation of this product. Contact us, and we will take care of everything for you, so you can concentrate on your core business. If you prefer to do everything by yourself and search for someone to manufacture your goods, you should consider the following things.

Pay attention to certification standards for your cosmetic products

Be sure to find a cosmetics manufacturer that complies with the regulations of the standards in the country of marketing. If your products are made in the United States, they will be regulated by the FDA and subject to specific cosmetic labeling guidelines. The FDA does not test for safety but ensures compliance with certain manufacturing standards. Furthermore, under a voluntary registration program, manufacturers, ingredients, frequency of use, and consumer information are listed. This is intended to increase customer confidence in the cosmetic product.

Be careful with government regulations & safety standards

Not all products from cosmetics manufacturers are made in European countries, so suppliers from overseas, Scandinavian or Oceanic countries offer their beauty products on the market at much cheaper prices. Even though it is tempting to resort to low-priced products, these products may not stand up to purity standards or legal requirements. Low-quality imported products are prone to customer complaints and pose risks in legal product safety issues.

Watch out for high-quality ingredients

Ingredients can have an enormous impact on your company’s image, which is often underestimated, especially at the beginning, and people resort to inferior ingredients. You should think extensively about how you want to position your company in the market. Find out in advance about the product manufacturing process and where the manufacturer sources its ingredients. Look for ingredients from natural, vegan, animal-free, or certified fair trade sources that meet the needs and standards of your target audience. Make sure the manufacturer meets certification requirements and produces according to them.

Production of makeup in a factory. Pink liquid in an industrial environment. Lady wearing rubber gloves while working with liquids

Look for a cosmetics manufacturer with a comprehensive service

How customized your cosmetics product will be, depends on how much you’re willing to spend. Cosmetics manufacturers usually distribute their products based on customer preference and available budget. The simplest cooperation refers to the selection of products and packaging from stock, with the product name and formulas already specified. In this case, your brand name and logo will be applied to the standard formulation. The more expensive option is the customization of the formulation, packaging, and branding. Especially at the beginning of your entrepreneurship, try to find manufacturers where you do not have to place large orders and start your marketing activities with small batches.

Where is most Cosmetics manufactured?

This question arises for almost everyone who wants to manufacture cosmetics. Cosmetics is produced in almost every country. However, there are serious differences in the variety, quality, and degree of specialization of the products offered. For example, it can make a lot of sense to have mascara produced in Italy and eyelashes in Indonesia. There are different conditions in different countries, which is why world market leaders of various makeup products are located in different countries. It’s best to buy your product range from different countries to find out which country best suits your desired product. 

With our worldwide network, we can help you find the right manufacturer for your project. Nevertheless, we have compiled a few contact points for you below.
Unfortunately, we can’t tell you exactly which well-known brands manufacture their products at which manufacturers, but we still want to give you a small excerpt from our network of makeup & cosmetics manufacturers. Thanks to our long-standing partnership, we get much lower minimum purchase quantities and better conditions from many suppliers than if you inquire yourself. So don’t hesitate to contact us directly.

Young woman with wavy brown hair and glasses and white smile on white background

Charlotte Wagner

“After my Bachelor & Master’s degree in Beauty Management at the mAHS (media Akademie Hochschule Stuttgart), I work full-time in consulting for start-ups and medium-sized companies in the cosmetics industry.
I discovered my passion for writing at an early age, so that I pursue it as a as a hobby author.”

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