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Private Label Lipstick: The Only Guide You’ll Ever Need 💄 (2023)

high quality private label lipsticks, different colorful shades

Table of Contents

Hey there, lipstick lovers! Ever thought about creating your own fabulous lipstick brand?

Well, you’re in the right place.

In this ultimate guide, we’ll dive into the exciting world of private label lipstick, exploring the benefits, choosing the perfect manufac­turer, and guiding you through the manufac­turing process step-by-step.

Ready to start your lipstick empire? Let’s get going!

Have you read our general, ultimate guide on private label cosmetics yet? No?
Maybe you should start with this one first.

Why Private Label Lipstick is the Way to Go

So, why should you choose private label lipstick? 

Here are some pretty awesome reasons:

Unique formulas and shades

You get to create exclusive lipstick formulas and shades tailored to your target audience.

Stand out from the crowd and make your brand truly one-of-a-kind!

Build a killer lipstick brand

Private labeling means you can design every aspect of your lipstick line, from the product itself to the packaging, showcasing your brand’s perso­nality and style.

Boost those profit margins

Opting for private label lipstick lets you rake in higher profit margins compared to hunting down ingre­dients and suppliers on your own.

Since you’re saving on research and develo­pment costs, you’ll have more control over pricing, which means more cash in your wallet!

Finding Your Lipstick Manufac­turing Soulmate

So, how do you choose the best manufac­turer for your lipstick line? Here are some must-haves:

Expertise in lipstick manufac­turing

A manufac­turer with a proven track record in the industry is essential.

They should know their stuff when it comes to creating various lipstick types (matte, satin, sheer—you name it!) and be able to guide you through the entire process.

You should always check if the manufac­turers expertise. We at SBLC, for example, specialize in color cosmetics — which is why we would be a good choice 😉

Variety of lipstick types and ingre­dients

Look for a manufac­turer that offers a wide range of lipstick options and ingre­dients.

Whether you’re after vegan, cruelty-free, or organic formu­la­tions, they should have you covered.

Checking this upfront, is going to save you a lot of time before you even get started with some private label manufac­turers.

Certi­fi­ca­tions and compliance

Ensure your manufac­turer plays by the rules, adhering to industry standards and regula­tions, such as FDA compliance for cosmetics or the European Cosmetics Regula­tions, depending on your target market.

They should also have the necessary certi­fi­ca­tions to back up their claims.

Because this is beyond the scope of this blog post, we have written an ultimate guide on all the regula­tions for cosmetics.

Your Pirvate Label Lipstick: Step-by-Step

Alright, now let’s dive into the actual process of creating your private label lipstick.

It’s time to bring your dream lipsticks to life!

nude lipstick closeup

Step 1: Choosing Your Lipstick Types and Shades

First things first: decide on the types of lipsticks you want in your product line (matte, glossy, long-lasting, etc.).

Then, pick a color palette that represents your brand and appeals to your target audience.

Mixing classic shades with trendy colors is a great way to cater to different tastes.

Step 2: Selecting Lipstick Ingre­dients and Formu­la­tions

Now, work with your manufac­turer to choose the right ingre­dients and formu­la­tions for your lipsticks.

Think about factors like staying power, texture, and hydration.

Bonus points if you can include beneficial ingre­dients like vitamins or antioxi­dants!

Step 3: Designing Your Lipstick Packaging

Let’s talk packaging.

It’s not only about protecting the product; it’s also a powerful branding tool.

Make sure your lipstick packaging reflects your brand’s aesthetic and appeals to your target audience.

Shape, size, materials, logos—every detail counts!

👉 Ultimate guide on private label cosmetics packaging

white private label lipstick

Step 4: Manufac­turing and Quality Assurance

Once every­thing’s finalized, your manufac­turer will start production.

But don’t sit back and relax just yet!

Make sure you have a quality assurance plan in place to guarantee that your lipsticks meet your standards for color, texture, and perfor­mance.

Extra Custo­mization Options for Private Label Lipsticks

When creating your private label lipstick line, adding extra custo­mization options can help elevate your products and make your brand stand out.

Two popular custo­mization options to consider are logo stamps on the actual lipstick and secondary packaging options.

black lipstick packaging

Logo Stamps on the Lipstick

Adding a logo stamp to the lipstick bullet itself is an excellent way to showcase your brand and create a memorable, luxurious product.

Customers will appre­ciate the attention to detail and instantly recognize your brand when using the lipstick.

To add a logo stamp, the manufac­turer will create a custom mold with your brand logo or desired design.

This mold will then be used during the lipstick production process to imprint the design onto the lipstick bullet.

Keep in mind that adding a custom logo stamp may increase the production time and cost, but the added value it brings to your lipstick line is well worth it.

Secondary Packaging Options

Investing in eye-catching and unique secondary packaging can further elevate your private label lipstick line.

Packaging plays a signi­ficant role in attracting customers and reinforcing your brand identity.

Consider the following secondary packaging options:

  • Custom Boxes: Design custom boxes that feature your brand colors, logo, and any unique design elements that represent your brand. You can choose from various materials, finishes, and printing techniques to create a stunning and memorable packaging experience.
high quality red lipstick
  • Sleeves: Add a custom sleeve around your lipstick tube, which can be easily removed by the customer. Sleeves can feature your brand logo, product infor­mation, and any unique design elements you’d like to include.
  • Pouches or Bags: Offer a small pouch or bag to house the lipstick, made from materials like satin, velvet, or organza. This adds an extra layer of luxury and protection to the product and can be branded with your logo or other design elements.

Under­standing MOQ for Private Label Lipstick

When it comes to private label lipstick manufac­turing, the Minimum Order Quantity (MOQ) plays a crucial role in the process.

MOQ refers to the smallest number of lipsticks a manufac­turer requires you to order per color.

MOQs vary from one manufac­turer to another, and it’s essential to find a balance between your budget, desired custo­mization options, and the quality of the lipsticks.

Our private label manufac­turing service offers a low MOQ of just 1000 pieces per color, which sets us apart from many other manufac­turers.

This low MOQ provides several benefits for your lipstick business:


With a lower MOQ, you can start your private label lipstick line without breaking the bank.

It allows you to manage your initial investment and allocate funds to other essential aspects of your business, like marketing and branding.

Custo­mization Options

Unlike white label lipstick options that usually come with limited custo­mization, our low MOQ of 1000 pieces per color allows you to create a truly unique product line.

You can choose from over 1000 existing colors or even create your custom shade to set your brand apart in the compe­titive lipstick market.

High Quality

Our low MOQ doesn’t compromise on quality.

We pride ourselves on producing top-notch lipsticks that not only look stunning but also provide excep­tional perfor­mance.

By choosing our manufac­turing service, you can be confident that your lipsticks will meet your customers’ expec­ta­tions.

Beware of Extremely Low MOQ’s

While it may be tempting to choose a manufac­turer that offers MOQs below 1000 pieces, it’s essential to be cautious.

Extremely low MOQs often come with limited custo­mization options, and the quality of the lipsticks may be subpar.

We wrote a separate blog post just on the dangers of low MOQ’s for private label cosmetics.

Instead, focus on finding a manufac­turer like us that offers a reasonable MOQ without sacri­ficing quality or custo­mization options.

woman holding two shades of lipstick in store

Custo­mizable and Mix-and-Match Shades

As consumers crave more perso­na­lized experi­ences, custo­mizable and mix-and-match lipsticks are gaining traction.

Offering a range of comple­mentary shades and finishes allows customers to create their unique lipstick combi­na­tions, setting your private label brand apart.

Promoting Your Private Label Lipstick

You’ve created your fabulous lipsticks—now it’s time to show them off to the world!

Let’s talk marketing and sales.

Develop a killer marketing strategy to promote your priva­telabel lipstick line. Here are some tips to get you started:

influencer advertising lipstick

Leverage social media

Platforms like Instagram, Facebook, and Pinterest are perfect for showcasing your gorgeous lipsticks.

Share stunning product photos, behind-the-scenes glimpses, and customer testi­mo­nials to create buzz around your brand.

Influencer partner­ships

Colla­borate with influencers in the beauty space to reach a wider audience.

They can help you showcase your lipsticks in action, demons­t­rating their unique features and benefits.

Content marketing

Create engaging blog posts, videos, or even podcasts related to your lipstick line.

Share makeup tips, tutorials, or the inspiring story behind your brand to connect with your audience on a deeper level.

After all, you became aware of this blog post somehow as well.

Finding the Perfect Sales Channels for Your Lipsticks

Now that you’ve got your marketing game plan, it’s time to explore various sales channels to reach your target audience.

Here are some ideas:

E‑commerce websites

Set up your own online store or sell through popular platforms like Amazon, Etsy, or Shopify.

Brick-and-mortar stores

Establish relati­onships with local boutiques or beauty supply stores to stock your lipsticks on their shelves.

Beauty subscription boxes

Partner with beauty subscription box services to include your lipsticks in their monthly offerings.

It’s a great way to introduce your products to new customers!

single lipstick makeup in background

Pop-up shops or events

Host pop-up shops or attend beauty events to showcase your lipsticks in person and interact with potential customers.

Trends in Lipstick for 2023

Before diving into the world of private label lipstick, it’s essential to stay on top of the latest trends in the industry.

Knowing what’s hot will help you create a product line that appeals to your target audience and keeps your brand relevant.

So, let’s take a look at some popular lipstick trends for 2023:

Bold and Vibrant Colors

In 2023, expect to see a surge in bold and vibrant lipstick colors.

From electric blues to fiery reds, consumers are craving statement-making shades to express their indivi­duality and creativity.

Nourishing Ingre­dients

Lipsticks infused with nourishing ingre­dients like hyalu­ronic acid, vitamin E, and natural oils are gaining popularity.

These lipsticks not only provide a stunning color payoff but also keep lips moistu­rized and healthy.

Matte and Satin Finishes

Matte and satin-finish lipsticks continue to dominate the market.

Matte lipsticks offer a long-lasting, non-shiny look, while satin finishes provide a comfor­table, semi-matte feel with a subtle sheen.

Metallic and Shimmer Accents

Metallic and shimmer lipsticks are making a comeback this year.

These eye-catching finishes add a touch of glamour and sophisti­cation to any makeup look.

woman testing lipstick in store

Custo­mizable and Mix-and-Match Shades

As consumers crave more perso­na­lized experi­ences, custo­mizable and mix-and-match lipsticks are gaining traction.

Offering a range of comple­mentary shades and finishes allows customers to create their unique lipstick combi­na­tions, setting your private label brand apart.

What are You Waiting for?

And there you have it!

Your complete guide to launching a successful private label lipstick line in 2023.

From choosing the right manufac­turer to crafting a killer marketing strategy, you now have the knowledge and tools to create your dream lipstick brand.

So, what are you waiting for?

It’s time to take the plunge and make your mark in the lipstick world!


Why should I choose private label lipstick for my brand?

Private label lipstick allows you to create unique formulas and shades, build a strong brand identity, and enjoy higher profit margins by saving on research and develo­pment costs.

What factors should I consider when choosing a lipstick manufac­turer?

Look for a manufac­turer with expertise in lipstick manufac­turing, a variety of lipstick types and ingre­dients, and adherence to industry standards, regula­tions, and certi­fi­ca­tions.

What are the steps involved in creating a private label lipstick line?

The steps include choosing lipstick types and shades, selecting ingre­dients and formu­la­tions, designing lipstick packaging, and ensuring manufac­turing and quality assurance.

What are some effective marketing strategies for promoting my private label lipstick line?

Leverage social media platforms, colla­borate with influencers, and create engaging content marketing to reach your target audience and create buzz around your brand.

What are some popular lipstick trends for 2023?

Bold and vibrant colors, nourishing ingre­dients, matte and satin finishes, metallic and shimmer accents, and custo­mizable and mix-and-match shades are popular lipstick trends for 2023.

How can I find the perfect sales channels for my private label lipsticks?

Explore various sales channels such as e‑commerce websites, brick-and-mortar stores, beauty subscription boxes, and pop-up shops or events to reach your target audience.

Get started now

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Charlotte Wagner

"After my Bachelor & Master's degree in Beauty Management at the mAHS (media Akademie Hochschule Stuttgart), I work full-time in consulting for start-ups and medium-sized companies in the cosmetics industry.
I discovered my passion for writing at an early age, so that I pursue it as a as a hobby author."

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