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Private Label Lipstick

Lips & Nails

Easy as that

Lipstick
Manufac­turing:
Step by Step

1. Ingre­dients and Formu­lation

Creating lipstick begins with choosing the right ingre­dients. Key components include waxes (like beeswax or carnauba wax), oils (such as castor oil or lanolin), emollients, and pigments. The type and quantity of each ingre­dient are adjusted based on the desired properties of the lipstick, like color intensity, texture, and moisture level.

Lipstick typically uses small, retrac­table tubes, which protect the product and allow for easy appli­cation. The tubes can be made from various materials like plastic or metal and come in different designs to stand out. The goal is to combine practi­cality with an attractive appearance.

Here, ingre­dients are mixed to get the right color. You can choose a standard color or make a new one. 

After achieving the desired mixture, it’s poured into molds to form the lipsticks. Once cooled and set, these are then placed into their respective tubes, ready for the next stage.

Post-filling, the lipsticks undergo a series of quality checks. These checks focus on verifying the color accuracy, texture consis­tency, and appli­cation quality. The products are also tested under various environ­mental condi­tions to ensure stability and longevity.

The final step is printing your lipstick tubes. This is required to provide product infor­mation like INCI’s and the respon­sible person. It’s also a great oppor­tunity to align the packaging with your brand’s visual identity. You can choose to add labels or print directly onto the tube.

basic private label lipstick holding in hand

Choose your type

Private Label Lipstick Types

regular private label lipstick holding in female black hand on red background

1. Regular Lipstick

A classic lipstick formu­lation combines waxes and oils with different pigments. You can customize shades and finishes.

matte private label lipstick holding in female hand on pink background

2. Matte Lipstick

Special ingre­dients in a matte lipstick reduce shine while providing full color coverage. This formu­lation provides a long-lasting, modern, matte finish — ideal for an elegant look.

stylo private label lipstick holding in female hand on pink background

3. Stylo Lipstick

Stylo Lipsticks combine the precision of liner with the richness of lipstick. It’s designed for businesses wanting to provide an easy-to-apply, portable product suitable for fast-paced lifestyles.

red liquid private label lipstick holding in female hand

4. Liquid Lipstick

Thanks to their liquid formu­lation, they are easy to apply and dry to a smooth, matte finish that lasts all day. Stand out in the market with this lipstick type.

Choose your Type

Private Label Lipstick Types

1. Regular Lipstick

A classic lipstick formu­lation combines waxes and oils with different pigments. You can customize shades and finishes.

2. Matte Lipstick

Special ingre­dients in a matte lipstick reduce shine while providing full color coverage. This formu­lation provides a long-lasting, modern, matte finish — ideal for an elegant look.

3. Stylo Lipstick

Stylo Lipsticks combine the precision of liner with the richness of lipstick. It’s designed for businesses wanting to provide an easy-to-apply, portable product suitable for fast-paced lifestyles.

4. Liquid Lipstick

Thanks to their liquid formu­lation, they are easy to apply and dry to a smooth, matte finish that lasts all day. Stand out in the market with this lipstick type.

Made out of 2 Components

Private Label Lipstick Components

1. Lipstick Bulk

At the heart of our private label service are our premium lipstick formu­la­tions, which you can fill into your chosen packaging. We offer a variety of textures and finishes, including creamy, matte and long-lasting variants.

Our formu­la­tions are designed to cater to different consumer prefe­rences so that your product range appeals to a wide audience.

The quality of our lipstick formu­la­tions ensures a product that not only looks appealing in its packaging, but also delivers in terms of perfor­mance and customer satis­faction.

2. Lipstick Packaging

Choose from a variety of shapes, sizes and materials, from classic and elegant to modern and eco-friendly designs.

We offer custom packaging solutions, including logo printing and color custo­mization, to ensure your products stand out in the market.

Whether you prefer minimalist designs or luxurious, eye-catching containers, our packaging options will meet all aesthetic requi­re­ments and match your brand’s image and your customers’ expec­ta­tions.

Portrait of a young laughing woman with red upswept hair and freckles

Contact us

Ready to start your own Private Label Cosmetics Line?

The first step can be difficult. But we make it as easy as possible for you. Let’s bring your vision to life together! Request your desired products now and get a free consul­tation.

Make it yours

Private Label Lipstick
Custo­mization Options

9 different lipstick colors on white background

Choose a Color

Select from a spectrum of 200+ colors, from vibrant to pastel.

private label lipstick with "your logo" on it

Print the Packaging

Print your logo, custom design elements and text directly on the bottle.

pink lipstick bulk production, mixing ingredients

Mix a Color

Create a unique shade by adjusting pigment ratios to your specific prefe­rence.

private label lipstick colored blue, yellow, red and white

Dye the Packaging

Choose a specific color for dyeing the bottle to match your brand identity.

lipstick embossing saying GA-DE

Emboss your Logo

Imprint a custom logo or design onto the surface of the lipstick.

gold, metallized private label lipstick without logo

Metallize it

Select a metallic finish, like gold or silver, for the lid to align with your brand’s aesthetic.