Are you considering starting your own private label makeup brand but not sure where to start?
While there are many articles out there discussing the basics of private label makeup,
we’re here to share some insider secrets that nobody is talking about.
In this article, we’ll reveal the top private label makeup secrets that will help you create a successful and sustainable brand
Secret #1: Avoid duplicate products by customizing
Did you know that many private label makeup manufacturers offer customization options?
And yes, it’s still a private label manufacturer and not a contract manufacturer.
By working with a manufacturer that offers customization,
you can create unique and high-quality products that stand out from the competition.
From custom shades and formulas to packaging and branding, the possibilities are endless.
However, not all manufacturers offer customization options,
so it’s important to do your research and find one that meets your needs.
For example, Kylie Cosmetics offers a variety of customized makeup products,
including personalized lip kits and eyeshadow palettes.
This customization has helped the brand stand out and create a unique experience for customers.
Secret #2: Quality Control can ruin your brand’s existence
One of the biggest challenges with private label makeup is ensuring the quality of the products.
Many manufacturers may not have strict quality control measures in place, leading to inconsistencies and potential safety issues.
It’s crucial to work with a manufacturer that has a rigorous quality control process
and ensures that all products meet industry standards.
It might even be a good idea to start a luxury makeup brand with market-leading quality.
With us, you can source your products from the same manufacturers as Dior, Tom Ford & Charlotte Tilbury.
A makeup brand that had issues with their quality control is the cosmetic company e.l.f. Cosmetics.
In 2020, the brand had to recall one of their popular makeup products due to possible contamination with harmful bacteria.
The issue was discovered during routine quality control testing,
and the company voluntarily issued a recall to protect their customers from potential harm.
Since then e.l.f Cosmetics published their safety and transparency policy. You can find the full report here.
Secret #3: Packaging is Just as Important as the Product
While the quality of the product is essential, the packaging can make or break your brand’s success.
Investing in high-quality and eye-catching packaging can help your products stand out on the shelves and online.
You should work with a manufacturer that offers a variety of packaging options
and can help you create a cohesive and attractive brand image.
A great example of a private label makeup brand that has invested in high-quality packaging is Glossier.
Glossier’s products come in sleek and minimalist packaging that is both functional and visually appealing.
With this packagaing, the brand stands out and creates a recognizable brand image.
Secret #4: Branding is More Than Just a Logo
Creating a successful private label makeup brand requires more than just a pretty logo.
It’s important to have a clear brand identity that resonates with your target audience and sets you apart from the competition.
This includes developing a unique brand voice, establishing a consistent visual style, and creating a memorable brand story.
An example of a private label makeup brand that has a strong brand identity is Fenty Beauty.
The brand has a unique brand voice that resonates with its target audience.
It has established a consistent visual style that is recognizable across all of its products.
Fenty Beauty’s ability to distinguish itself in a saturated market and cultivate a devoted customer following has been aided by this.
Secret #5: You need more Budget for Marketing than for your actual Products
Even the highest-quality and most attractive products won’t sell themselves.
It’s crucial to develop a comprehensive marketing and promotion strategy
that reaches your target audience and communicates your brand’s value.
This includes utilizing social media platforms, developing influencer partnerships,
and investing in paid advertising.
Huda Beauty has a strong presence on social media, with millions of followers across multiple platforms.
Huda Beauty also partners with influencers and invests in paid advertising to reach its target audience and communicate its brand’s value.
Secret #6: Ingredient Sourcing is a Secret Ingredient
The quality of the ingredients used in your private label makeup products determines it’s effectiveness and safety.
While many manufacturers may use cheap and potentially harmful ingredients to cut costs,
it’s important to work with a manufacturer that sources their ingredients ethically and sustainably.
This not only ensures the quality of your products but also aligns with the values of your target audience.
A makeup brand that prioritizes ethical and sustainable ingredient sourcing is Ilia Beauty.
The brand uses natural and organic ingredients that are ethically sourced, and its products are cruelty-free and vegan.
If you want it like Ilia Beauty, our vegan private label cosmetics guide might be interesting for you.
This has enabled Ilia Beauty to draw in customers who value ethical sourcing and sustainability.
Secret #7: The Competition will Legally Examine You
The cosmetics industry is heavily regulated,
and failure to comply with necessary regulations can result in legal issues and damage to your brand’s reputation.
The cosmetics industry is known for legally pursuing even the smallest violations to weaken the competition.
That’s why it’s crucial to work with a manufacturer that adheres to all necessary regulations,
including labeling requirements, ingredient restrictions, and safety standards.
One negative example of a brand that had skimped on regulatory compliance is the case of Johnson & Johnson’s talcum powder.
The brand faced numerous lawsuits for failing to disclose the potential health risks
associated with using their talcum powder products, including the risk of developing ovarian cancer.
The brand was criticized for not adhering to necessary regulations and not warning consumers about the potential dangers of their products.
As a result, the brand’s reputation was damaged, and they faced significant financial and legal consequences.
Secret #8: Get Creative with Product Development
Creating unique and innovative products can help your brand stand out in a crowded market.
By working with a makeup supplier that offers product development services like us,
you can explore new formulations, textures, and application methods that set your brand apart.
Don’t be afraid to take risks and experiment with new ideas.
Even with private label makeup, you have some options to customize.
McGrath Labs for example, has a very innovative approach when it comes to product development.
The brand offers unique and experimental products, such as its “Mothership” eyeshadow palettes,
that push the boundaries of traditional makeup.
Pat McGrath Labs attracts customers who are looking for something new and different.
Secret #9: Build Strong Relationships with Suppliers
Creating a successful private label makeup brand requires more than just a great product.
It’s important to develop strong relationships with your suppliers and manufacturers
to ensure smooth production and reliable delivery.
Building trust and communication with your suppliers can help you overcome challenges and take your brand to new heights.
The popular beauty subscription service, Ipsy, lost their supplier in 2018.
Ipsy faced a major supply chain disruption when their primary product supplier, Purlisse, terminated their agreement.
This led to delays in shipping and a shortage of products for customers,
causing frustration and loss of trust in the brand.
This demonstrates the importance of building strong relationships with suppliers and having contingency plans in place to prevent disruptions to the supply chain.
Secret #10: Patience is a Virtue
Building a successful private label makeup brand takes time and patience.
Make sure to set realistic expectations and be willing to invest the time and resources necessary to achieve your goals.
Don’t be discouraged by setbacks or slow progress,
stay focused on your vision and keep working towards your goals.
Kylie Jenner started the brand in 2015 with just a few lip kits, but it wasn’t until a few years later that the brand really took off.
In 2018, Forbes named Kylie Jenner the youngest self-made billionaire ever,
largely due to the success of her makeup brand.
Despite initial criticism and skepticism,
Jenner continued to invest time and resources into the brand and remained patient in her vision for its success.
Benefit from these secrets with a strong partner at your side
In conclusion, starting a private label makeup brand can be a lucrative and rewarding venture,
but it requires careful planning, attention to detail, and a willingness to invest in your brand’s success.
By following these insider secrets and working with us as your private label makeup partner,
you can create a successful and sustainable brand that stands out in a crowded market.
Get started now and let us know in which makeup products you are interested.
Anyways, good luck on your journey to creating a thriving private label makeup brand!
