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The Hottest Private Label Skincare Trends of 2023 (Complete List)

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Table of Contents

Rising Popularity of Private Label Skincare

For those who may not know, private label skincare refers to companies that manufacture products for other brands, allowing them to put their own labels on the items.

This has become a go-to strategy for many businesses, whether they’re new or estab­lished, as it allows them to quickly enter the market with top-quality products.

Brief Overview of Private Label Skincare Trends of 2023

As you venture into this highly compe­titive industry, it’s essential to stay updated on the latest skincare trends.

By under­standing what’s popular and in-demand, you can make informed decisions on product develo­pment and marketing strategies.

So, let’s take a quick look at the hottest private label skincare trends to watch in 2023:

We’ll delve into each of these exciting trends in the following sections, providing you with valuable insights to help your business succeed.

Remember, staying on top of trends is crucial in this fast-paced industry.

So, buckle up and let’s explore these fasci­nating develo­p­ments together!

1. Eco-Friendly Packaging

natural cosmetics, skincare packaging

Biode­gra­dable materials

In my years of experience, I’ve seen a growing demand for eco-friendly packaging, and I can’t stress enough how important it is to adapt to this trend.

One way to do this is by using biode­gra­dable materials for your cosmetics packaging.

These materials break down naturally over time, leaving minimal impact on the environment.

Some popular biode­gra­dable materials you can consider are PLA (polyl­actic acid) plastic, bagasse (sugarcane fiber), mushroom-based packaging, and good old-fashioned cardboard and paper.

Refillable packaging

Another way to make your packaging more sustainable is by offering refillable options.

This not only reduces waste but also provides an incentive for customers to continue using your products.

Refillable packaging can come in various forms, such as glass or aluminum jars and bottles, reusable airless pumps, or even refill pouches.

The key here is to make refilling conve­nient and cost-effective for your customers, so they’re encou­raged to parti­cipate in this eco-friendly practice.

Minimalist designs

Embracing a minimalist design approach for your packaging can contribute to its eco-friend­liness as well.

By reducing the amount of material used, you’ll create less waste.

To achieve minimalist packaging, you can use simple and clean graphics, limit the number of colors and materials, and avoid unnecessary outer packaging, like boxes or wrappers.

You might even consider incor­po­rating branding directly onto the product container.

By adopting eco-friendly packaging, you’ll not only appeal to environ­men­tally conscious consumers, but you’ll also contribute to a more sustainable cosmetics industry.

2. Clean and Trans­parent Ingre­dients

white label clean beauty products

Defining clean beauty

Customers nowadays are more conscious about the ingre­dients in their skincare products and prefer those with simple, safe, and effective formu­la­tions.

Clean beauty empha­sizes the use of non-toxic, natural or naturally-derived ingre­dients that are gentle on the skin and the environment.

Demand for trans­pa­rency in formu­la­tions

Trans­pa­rency is essential for building trust with consumers. To truly set your brand apart, go beyond the basics.

Consider these unique strategies to showcase trans­pa­rency:

  • Create a video series or blog posts detailing your ingre­dient selection process and the science behind your formu­la­tions.
  • Find cosmetic suppliers who share your commitment to trans­pa­rency and sustaina­bility, and highlight their stories on your website and social media.
  • Develop an inter­active ingre­dient glossary that allows customers to learn about each component in your products, its purpose, and its source.

3. Plant-Based and Vegan Skincare

vegan skincare with coconut

The rise of ethical consu­merism

Shoppers incre­asingly prioritize products that align with their values, like cruelty-free, plant-based, and vegan skincare. To succeed in this market, it’s essential to under­stand and meet the needs of these conscious consumers.

Diffe­ren­tiating plant-based and vegan

Many people use the terms “plant-based” and “vegan” inter­ch­an­geably, but there’s a subtle diffe­rence.

Plant-based skincare uses ingre­dients primarily derived from plants, while vegan skincare goes a step further by avoiding any animal-derived ingre­dients or bypro­ducts.

To truly cater to the vegan market, you’ll need to ensure that your formu­la­tions and production methods are entirely free of animal-derived components.

We’ve published a separate blog post about vegan private label cosmetics. Please read this carefully if you opt for vegan cosmetics.

Gaining certi­fi­ca­tions and endor­se­ments

To establish trust with consumers, consider obtaining certi­fi­ca­tions and endor­se­ments from recognized organiza­tions like Leaping Bunny, PETA, or Vegan Action.

These certi­fi­ca­tions will help validate your cruelty-free and vegan claims, providing further assurance to your customers.

Embracing plant-based and vegan skincare is not only an ethical choice but also a smart business decision.

4. Micro­biome-Friendly Products

microbiome cosmetics in laboratory

Under­standing the skin micro­biome

The skin micro­biome is a diverse ecosystem of bacteria, fungi, and other micro­or­ga­nisms that live on our skin.

Maintaining a healthy balance of these micro­or­ga­nisms is crucial for overall skin health, as they protect against harmful pathogens, promote skin barrier function, and help maintain hydration.

Formu­lating products that support the skin micro­biome

To create micro­biome-friendly products, you’ll need to under­stand how ingre­dients interact with this delicate ecosystem.

Here are some key conside­ra­tions:

  • Avoid harsh ingre­dients: Some chemicals, like sulfates and synthetic fragrances, can disrupt the skin’s natural balance. Instead, opt for gentle, non-irritating ingre­dients that respect the skin micro­biome.
  • Incor­porate prebiotics and probiotics: Prebiotics help nourish the beneficial micro­or­ga­nisms, while probiotics introduce friendly bacteria to the skin. Both can contribute to a balanced and healthy skin micro­biome.
  • Focus on pH balance: The skin’s natural pH is slightly acidic, which helps keep the micro­biome in check. Ensure your products have a pH level that’s compa­tible with the skin, typically around 4.5–6.5.

Educating consumers on the importance of the skin micro­biome

To effec­tively market your micro­biome-friendly products, educate your customers on the signi­fi­cance of maintaining a healthy skin micro­biome.

Share engaging content through blog posts, videos, or social media that explains the science behind your products and highlights the benefits of using micro­biome-friendly skincare.

5. Blue Light Protection

blue light protection from smartphone

The impact of blue light on skin health

With the rise of digital devices, people are exposed to blue light from screens more than ever before.

As a result of the growing evidence that blue light can contribute to skin aging, inflamm­ation, and hyper­pig­men­tation, there’s an incre­asing demand for skincare products that protect against blue light damage.

Developing effective blue light protection products

Creating products that protect the skin from blue light involves selecting ingre­dients that have multiple benefits.

These ingre­dients should be able to neutralize free radicals, reduce inflamm­ation, and enhance the skin’s natural defense mecha­nisms.

Some key antioxi­dants that work well against blue light-induced damage include vitamin C, niacin­amide, and resver­atrol.

Meanwhile, soothing agents like centella asiatica, chamomile, and green tea extract can help reduce inflamm­ation caused by blue light exposure.

To support the skin’s natural barrier, ingre­dients such as ceramides, fatty acids, and chole­sterol can be beneficial.

Setting your brand apart with unique ingre­dients

To stand out in the blue light protection market, consider using innovative ingre­dients that are both effective and unique.

Lutein, for example, can be an interesting choice. This carotenoid, found in leafy greens, is known for its eye health benefits and also helps protect the skin from blue light damage by neutra­lizing free radicals.

Another option is Butterfly Bush Extract or Buddleja offici­nalis, which has antioxidant and anti-inflamm­atory properties that help shield the skin from blue light.

Additio­nally, incor­po­rating melanin as a topical ingre­dient can help absorb blue light, providing an extra layer of protection for the skin.

6. Perso­na­lized Skincare

personalized skincare online meeting

The rising demand for custo­mization

We’ve observed that consumers are incre­asingly seeking perso­na­lized skincare solutions tailored to their unique needs and prefe­rences.

This growing demand for custo­mization is driven by the under­standing that every indivi­dual’s skin is different, and a one-size-fits-all approach may not provide optimal results.

Offering perso­na­lized skincare products and services

To meet the demand for perso­na­lized skincare, consider offering a range of products and services that cater to specific skin types, concerns, and goals. Here are a few ideas:

  1. Custo­mized formu­la­tions: Develop a system that allows customers to choose from a selection of base products and add specific active ingre­dients, such as vitamins, antioxi­dants, or peptides, to address their unique concerns.
  2. Online skin assess­ments: Create a user-friendly online tool that helps customers identify their skin type, concerns, and goals, and then recom­mends suitable products from your range.
  3. Virtual consul­ta­tions: Offer one-on-one virtual consul­ta­tions with skincare experts who can provide perso­na­lized advice and product recom­men­da­tions based on individual needs.

Staying ahead of the perso­na­lized skincare trend

Perso­na­lized skincare is an ever-evolving field, and staying ahead of the trend is essential to maintain a compe­titive edge.

Invest in research and develo­pment to explore new ingre­dients, techno­logies, and methods that can further enhance the perso­na­lization of your products.

Keep an open dialogue with your customers to under­stand their evolving needs and prefe­rences, and use their feedback to improve and expand your offerings.

But please don’t make the mistake and choose low order quantities to serve even the smallest niche. There are some dangers you should be aware of.

7. Gender-Neutral Skincare

Moving beyond tradi­tional gender stereo­types

One trend that has gained signi­ficant momentum is gender-neutral skincare.

Consumers are incre­asingly looking for products that cater to their skin concerns, regardless of their gender.

This shift calls for a more inclusive approach to skincare that trans­cends tradi­tional gender stereo­types.

Focusing on universal skin needs

When developing gender-neutral skincare products, it’s essential to focus on universal skin concerns appli­cable to all indivi­duals, regardless of their gender.

Key concerns to address include hydration, exfoli­ation, and sun protection.

Formulate your products with high-quality, skin-friendly ingre­dients that effec­tively tackle these concerns and suit a variety of skin types.

Inclusive branding and packaging

Creating a successful gender-neutral cosmetic line involves designing branding and packaging that convey the inclusive nature of your products.

Choose clean, minimalist designs and neutral colors that attract a diverse audience.

Refrain from using gender-specific terms in product names and descrip­tions, empha­sizing instead the benefits and features that cater to all customers.

Connecting with a varied audience

To engage a wider audience with your gender-neutral skincare products, craft marketing campaigns that resonate with people across genders and backgrounds.

Incor­porate inclusive imagery and messaging in your marketing materials, showcasing a diverse range of indivi­duals using and benefiting from your products.

Colla­borate with influencers and brand ambassadors repre­senting different genders, ages, and ethni­cities to broaden your brand’s reach and appeal.

8. Skincare for Stressed Skin

stressed woman skincare

Stress and its impact on skin health

Throughout my career in the cosmetics industry, I’ve seen the growing concern about stress and its impact on skin health.

Stress can exacerbate various skin issues, such as acne, eczema, and premature aging, due to the release of stress hormones like cortisol.

As a result, there’s a growing demand for skincare products that speci­fi­cally target stressed skin.

Formu­lating products for stressed skin

To create effective products for stressed skin, it’s vital to focus on ingre­dients that can alleviate the effects of stress and support skin health. Here are some key components to consider:

  1. Adaptogens: These natural substances help the body adapt to stress and promote balance. Examples include ashwa­gandha, rhodiola, and holy basil, which can be incor­po­rated into your skincare formu­la­tions.
  2. Anti-inflamm­atory ingre­dients: Stress can lead to inflamm­ation, so adding ingre­dients like aloe vera, calendula, and turmeric can help soothe and calm the skin.
  3. Antioxi­dants: Stress can cause an increase in free radicals, so incor­po­rating antioxi­dants like vitamin C, green tea extract, and resver­atrol can help neutralize them and protect the skin.

9. Multi­func­tional Skincare Products

The appeal of multi­tasking products

In our experience, multi­func­tional skincare is one of the longest-running yet still most sought-after trends in the beauty industry this year.

Today’s busy consumers appre­ciate products that offer multiple benefits, saving them time and simpli­fying their skincare routines.

Combining key benefits

When developing multi­func­tional skincare products, consider combining several key benefits in a single formu­lation.

For example, create a moistu­rizer with built-in sun protection and anti-aging ingre­dients or a cleanser that gently exfoliates while removing makeup.

You don’t even neces­s­arily have to develop them from scratch, but can also find them in white label cosmetics.

Balancing effec­ti­veness and conve­nience

The challenge with multi­func­tional skincare lies in balancing effec­ti­veness and conve­nience.

Make sure your products deliver on their promises while providing a pleasant user experience.

Focus on textures, scents, and packaging that make your multi­tasking products enjoyable to use.

10. Tech-Driven Skincare Devices

woman using led skincare technology

The rise of skincare technology

Skincare devices and technology have become incre­asingly popular, offering innovative ways to boost the effec­ti­veness of skincare products and routines.

Partnering with technology

To capitalize on this trend, consider integrating skincare devices into your product offerings.

These could include facial cleansing brushes, micro­current devices, or LED light therapy gadgets.

By offering comple­mentary devices, you can enhance the efficacy of your products and create a more compre­hensive skincare experience for your customers.

Staying informed and adapting

As with any emerging technology, it’s essential to stay informed about the latest advance­ments in skincare devices.

Keep an eye on new innova­tions and trends in the market, and be ready to adapt your product offerings accor­dingly.

By staying ahead of the curve, you’ll position your brand as a forward-thinking leader in the industry.

A quick and efficient imple­men­tation of such innovative products is best served by private label cosmetics.

11. CBD and Hemp-Infused Skincare

cbd skincare products

The benefits of CBD and hemp

CBD and hemp-infused skincare products have shown promise in addressing a range of skin concerns, including inflamm­ation, acne, and dryness.

CBD has also been found to have a calming effect on the skin and may help reduce the appearance of fine lines and wrinkles.

Navigating regula­tions and quality control

When incor­po­rating CBD and hemp into your skincare formu­la­tions, it’s especially important to navigate regula­tions and ensure quality control.

Look for high-quality, organi­cally grown sources of CBD and hemp and work with reputable suppliers who can provide third-party testing and certi­fi­cation.

You’re safest with a private label manufac­turer like SBLC Cosmetics, who takes care of all that and much more.

Crafting effective formu­la­tions

To create effective CBD and hemp-infused skincare products, consider using these ingre­dients in combi­nation with other skin-loving compounds, such as vitamin C, hyalu­ronic acid, or retinol.

Experiment with different formu­la­tions to find the optimal balance that delivers the desired benefits for your customers.

12. DIY Skincare and Home Kits

The appeal of DIY skincare

With people spending more time at home, they’re looking for fun and creative ways to care for their skin while also enjoying a DIY experience.

DIY skincare allows for greater custo­mization and control over the ingre­dients used in skincare formu­la­tions.

It also offers a fun and engaging way to learn more about skincare and experiment with different ingre­dients and techniques.

Offering DIY skincare and home kits

To capitalize on this trend, consider offering DIY skincare and home kits that include all the necessary ingre­dients and instruc­tions for customers to make their own skincare products at home.

This could include face masks, scrubs, and even body lotions.

Provide clear instruc­tions and guide­lines on proper use, storage, and disposal of ingre­dients to ensure a safe and enjoyable experience.

13. Indie and Emerging Brands

indie skincare brand, diversity

Embracing diversity and inclu­sivity

These smaller, more niche brands are gaining popularity among consumers who seek unique, high-quality products and value authen­ticity and trans­pa­rency.

Indie and emerging brands often have a strong emphasis on diversity and inclu­sivity, offering products tailored to a wide range of skin tones, types, and concerns.

By embracing this approach, they create a loyal customer base that values their commitment to inclu­sivity and repre­sen­tation.

Fostering community and engagement

Indie and emerging brands often prioritize building a sense of community and engagement with their customers.

Use social media and other online platforms, to connect with your audience, gather feedback, and build brand loyalty.

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Charlotte Wagner

"After my Bachelor & Master's degree in Beauty Management at the mAHS (media Akademie Hochschule Stuttgart), I work full-time in consulting for start-ups and medium-sized companies in the cosmetics industry.
I discovered my passion for writing at an early age, so that I pursue it as a as a hobby author."

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