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Top 10 Private Label Nail Polish Manufac­turers (+Guide)

Company NameCountry
1SBLC CosmeticsGermany 🇩🇪
2CosmetizeNether­lands 🇳🇱
3NucoPoland 🇵🇱
4OC Minx CosmeticsCalifornia 🇺🇸
5ColorlabIllinois 🇺🇸
6SMC Manufac­turingScotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿
7The CosfabAustria 🇦🇹
8IL CosmeticsLuxem­bourg 🇱🇺
9LumineyeAustralia 🇦🇺
10Verla Inter­na­tionalNew York 🇺🇸

1. SBLC Cosmetics

We are a leading private label manufac­turer for colour cosmetics in Europe. As a full-service partner for brands of all sizes, we make launching a new brand or intro­ducing a polish line to an existing brand easy!

We offer the lowest MOQ on this list (and maybe out of all nail polish suppliers). You can start as low as 1000 units of just one colour.

2. Cosmetize

Cosmetize offers more than 1,000 polish colors that can be manufac­tured with a printed logo at a GMP-certified facility. Quick turnaround options are available for both small and large batches. Products are always free from toluene, DBP, and formaldehyde.

3. Nuco

Nuco is a leading contract manufac­turer of color cosmetics in Poland. Offering 30 years of experience, the company performs all formu­lation and filling at three production units staffed by 500 employees just outside of Warsaw. Nuco is capable of offering a variety of formu­la­tions using its cutting-edge production equipment and extensive R&D team.

4. OC Minx Cosmetics

OC Minx Cosmetics is the manufac­turer that makes starting your own nail polish line easy. This private-label nail polish manufac­turer offers hundreds of colors with low MOQs, labels included in the price, and the ability to mix and match colors in every order. All OC Minx polishes are vegan, cruelty-free, nontoxic, and made in the United States.

5. Colorlab Private Label

Colorlab Private Label is a private-label manufac­turer of vegan nail polish offering longwearing, high-shine, and chip-resistant perfor­mance. All formu­la­tions are free from harsh chemicals that are common in most mainstream polishes. All shades are packaged in a high-quality glass bottle with a platinum metal cap. Clients can choose from more than 60 shades.

6. SMC Manufac­turing

SMC, with over 40 years in the cosmetics industry, is UK’s leading nail polish manufac­turer. The company empha­sizes the use of traceable raw materials and aims to minimize environ­mental impact through local manufac­turing. Their nail polishes are vegan, cruelty-free and HEMA-free.

7. The Cosfab

If you are looking for gel nail polish only, The Cosfab might be a great fit for you. For 30 years they are specia­lized in high-quality nail gel made in Austria. You can buy a full sample set for 162€ on their website.

8. IL Cosmetics

IL Cosmetics has over 30 years of experience in producing nail polish, developing a wide range of formulas including thixo­tropic, water-based, and peel-off types. They focus on products that are 100% vegan and cruelty-free. 

9. Lumineye

Lumineye, founded in 2003, is an Australian private label manufac­turer for skin care and products for nails. As they offer 10 different already tested and proven nail polish formulas, you can start with low order quantities and short lead times.

10. Verla Inter­na­tional

verla international hero shot

Verla Inter­na­tional is a private-label manufac­turer and contract company that has been in business since 1980. Verla provides turnkey solutions that include product develo­pment, compounding, assembly, filling, marketing, shipments, and drop-shipping services. Notably, Verla offers cruelty-free cosmetics.

Guide

Nail polish is the one cosmetic product that’s used nearly univer­sally by both makeup lovers and people who prefer a bare face.

That makes it a very valuable niche for any up-and-coming cosmetic company.

Just how big is nail polish?

Currently, the global nail polish market size is estimated to be more than $16 billion.

Experts expect the nail polish market to grow at a compound annual growth rate (CAGR) of 6.9% through 2030.

Here’s every­thing you need to know about nail polish manufac­turers.

3 Types of Nail Polish Manufac­turers (+MOQ & Price)

Nail polish manufac­turers offer several different options for creating products.

For brands using third-party cosmetic manufac­turers, pricing, turnaround times, and batch size are some of the core factors to consider.

Here’s a rundown of the options for getting nail polish manufac­tured.

1. Pre-Produced Private Label Nail Polish

With private label manufac­turing, you can launch a nail polish product without the need for any research and develo­pment.

There are two types of private label nail polish manufac­turers. Some store pre-produced nail polishes on the shelf, and others only produce on request.

If you opt for the first option, you can simply add your own label to a prefa­bri­cated nail polish.

With this type of nail polish production, however, you have no options for custo­mization beyond the label.

The two biggest advan­tages of this private label production are the low minimum order quantity (MOQ) and the short “production time”.

In some cases, you can order a single nail polish and receive it in just a few days/weeks.

However, the low MOQ and short lead time come at a price. Purchase prices range from €7 to €10 per unit, which results in a very low profit margin.

2. Private Label Nail Polish Made for You

In this private label production type for nail polish, you select from pre-existing formulas while having the flexi­bility to choose and directly print on the nail polish bottle.

This can create a much more authentic look for your brand compared to simply slapping a label on a product.

Private label nail polish manufac­turers that work this way, however, usually have higher minimum purchase quantities, ranging from 1,000 to 3,000 units per color.

Some nail polish manufac­turers require you to purchase at least three to four different colors to bring the true MOQ to 10,000 units or more.

Here at SBLC, many of our nail polishes are available with MOQs of just 1,000 per color. And the best thing: you can purchase just a single color. The price per unit is somewhere in between $1.50 — $3.00.

3. Custom Nail Polish Manufac­turers

By custom nail polish production, we mean the process of either signi­fi­cantly changing the ingre­dients of an existing formula or developing a completely new formula from scratch.

In the cosmetics industry, this is the most expensive way to bring a product to market.

However, if you want to bring an innovative idea to the nail polish market, this may be the only viable option.

You should be willing to go through a research and develo­pment process that can take many months and cost up to €4,000.

The price per nail polish will depend entirely on your formu­lation and packaging, but is likely to be in a similar range to existing private label nail polishes.

It’s important for brand owners to know that custom formu­lation is pretty uncommon in the nail polish market. Even some of the best-known nail polish brands often use an existing formu­lation.

How Nail Polish Is Manufac­tured

Regardless of which nail polish manufac­turing option you choose, all nail polishes are produced in the same way.

Here’s a look at how nail polish manufac­turers make their products.

1. Creating a Nail Polish Formu­lation

Nail polish formu­lation can look different based on whether you’re making clear polish or colored polish.

The most notable ingre­dient in most nail polishes is a polymer called nitro­cel­lulose that creates a shiny film.

Here’s a glance at other common nail polish ingre­dient:

  • Solvents: These liquids help to determine a polish’s thickness, drying time, and durability. Popular solvents used in nail polish include alcohol, ethyl acetate, and butyl acetate.
  • Resin: Resin is what helps nail polish’s film stick to the nail bed. Based on the formu­lation, resins can also help to add glossiness and firmness to a polish.
  • Plasti­cizers: Plasti­cizers are chemicals that help to fortify polish by making it more durable and flexible. They are essential for preventing chipping and cracking.
  • Pigments: Organic and inorganic pigments are used to provide the wide color varieties that consumers can choose from when purchasing nail polish.
  • Pearls: Formu­la­tions with shimmer often contain pearle­scent minerals.
  • Thickening Agents: It’s also common to add thickening agents to nail polish to help prevent various agents from separating.

  • Filters: Some nail polish manufac­turers use ultra­violet filters in their formu­la­tions that help to prevent fading and disco­lo­ration.

2. Mixing all Ingre­dients together

Once a formu­lation has been designed, the components are mixed.

Nitro­cel­lulose is mixed with pigments and plasti­cizers using a mill that grinds pigments down using rapid-speed rollers.

Once milled, the mixture is broken up into tiny chips before being mixed with solvents in a kettle that can hold several thousand pounds.

After mixing, the formu­lation is cooled.

3. Preapering for Bottling

Once the formu­lation is cooled, any other ingre­dients that are part of the formu­lation are added.

The full mixture is then pumped into drums in prepa­ration for bottling.

The environment is carefully monitored for both safety and tempe­rature control.

4. Bottling the Nail Polish

The finished formu­lation is pumped into retail-ready glass nail polish bottles on an assembly line.

The first step in bottling is placing a small metal ball into each empty glass bottle. This metal ball helps to prevent clumping and streaking by stopping the formula from settling.

Each time a bottle is shaken, the ball moves up and down through the liquid to help with mixing. This is why nail polish makes a “rattling” sound when shaken.

Once filled with polish, the bottles pass through another assembly line that plugs caps with brushes into the bottles with an airtight seal.

The finished bottles are then deposited to a tray for packaging and shipping.

5. Quality Control

Quality control is something that happens at every stage of production.

While quality control is important during formu­lation, real-time batch testing sometimes occurs in order to ensure the integrity of every product.

Testing analyzes:

  • Drying time
  • Gloss factor
  • Color
  • Smoothness
  • Resis­tance

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Charlotte Wagner

"After my Bachelor & Master's degree in Beauty Management at the mAHS (media Akademie Hochschule Stuttgart), I work full-time in consulting for start-ups and medium-sized companies in the cosmetics industry.
I discovered my passion for writing at an early age, so that I pursue it as a as a hobby author."

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