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Top 12 Makeup Brush Manufac­turers (+Guide)

NameLocation
1SBLC CosmeticsMunich, Germany 🇩🇪
2Pennelli FaroCasalm­ag­giore, Italy 🇮🇹
3AnisaAtlanta, USA 🇺🇸
4Crown Artist BrushLondon, United Kingdom 🇬🇧
5ZahnBechhofen, Germany 🇩🇪
6Taika USANew Jersey, USA 🇺🇸
7LineoWieseth, Germany 🇩🇪
8FM Brush CompanyNew York, USA 🇺🇸
9JordaneNew York Ontario, Canada 🇨🇦
10Color StrokesNew York, USA 🇺🇸
11Audrey MorrisFlorida, USA 🇺🇸

1. SBLC Cosmetics

sblc cosmetics hero shot

In addition to offering color cosmetics and skincare products, we also specialize in makeup brushes.

We have a wide range of ready-to-go private label makeup brushes starting from just 1000 units MOQ.  

2. Pennelli Faro

For brands that want to offer Italian makeup brushes, Pennelli Faro offers elegant options for cosmetic brushes and sponges. Brands that are looking to cater to profes­sional makeup artists will like that this company also manufac­turers profes­sional brush holders and access­ories.

3. Anisa

Anisa is a female-owned brush manufac­turer specia­lizing in cruelty-free brushes and skincare tools. In addition to providing production and quality control, the company also offers marketing launches services for its clients.

4. Crown Artist Brush

Crown Artist Brush is a legacy company that began manufac­turing artist brushes on London’s Oxford Street in the 1850s. While Crown Artist Brush is still regarded as one of the world’s best brush manufac­turers, the company now applies its craft­smanship to makeup brushes. Ideal for elite cosmetic brands, the company uses natural and synthetic materials to create bespoke makeup brushes.

5. Zahn

What’s interesting about Zahn is that this brand is actually known for making dental brushes, technical brushes, and artistic brushes. However, brands that work with this company can also have individual cosmetic brushes made with custom imprints.

6. Taika USA

Taika USA is a leading contractor manufac­turer for makeup brushes and beauty appli­cators. The company has a reputation of working with both major cosmetic labels and budding brands. In addition to offering high-quality products, Taika USA always priori­tizes sustainable and eco-friendly production standards.

7. Lineo

Lineo manufac­tures all of its brushes using natural hair or synthetic fibers paired with seamless silver ferrules. When choosing natural hair, customers can pick between goat hair, squirrel hair, pony hair, and exclusive red sable. Handle choices include real wood and beveled Plexiglas.

8. FM Brush Company

FM Brush Company’s niche is luxury makeup brushes. The company offers more than 17,000 brush styles with expansive options for brush material and size. Clients can choose from a selection of lacquered dipped handles and seamless ferrules.

9. Jordane/Nature’s Own Cosmetics

Jordane makeup brushes by Nature’s Own Cosmetics offer affordable private-label options. Available designs are suited for the needs of profes­sional makeup artists. However, the company also provides many cost-effective options that are ideal for consumer brands.

10. Color Strokes Cosmetics (Division of Brushes by Karen)

color strokes hero shot

Known for manufac­turing natural and organic cosmetics, Color Strokes Cosmetics also offers a compre­hensive lineup of made-in-USA makeup brushes. Manufac­turing options include both natural brushes and cruelty-free brushes. Color Strokes brushes can be especially beneficial for makeup brands that are looking for tools that work nicely with mineral-based cosmetics.

11. Audrey Morris Cosmetics

audrey morris cosmetics hero shot

Audrey Morris Cosmetics produces vegan-friendly synthetic makeup brushes in the United States. The company’s manufac­turing capabi­lities include individual brushes, brush sets, disposable appli­cators, and makeup sponges. While brushes produced by Audrey Morris can be custo­mized, all designs feature a matte black handle.

Guide

There was a time when makeup brushes were strictly the tools of profes­sional makeup artists.

While consumers occasio­nally splurged on blush brushes for fuller appli­cation, the makeup brush obsession that has hit the mainstream market today is mostly owed to the rise of beauty influencers.

Today’s makeup consumer wants a specia­lized brush for every single product. For makeup brands, offering top-tier brushes can be a real selling point!

This guide to makeup brushes covers every­thing brands in the beauty market need to know about creating high-quality brushes.

What Are the Different Types of Makeup Brushes?

The first question when creating custom makeup brushes comes down to using synthetic versus real hair.

Synthetic brush fibers are made from nylon and other plastics that have been refined to have the look, touch, and perfor­mance of natural hair brushes.

Real hair brushes are commonly made of sable, rabbit, or pony hairs.

With materials selected, a brand can move on to designing a lineup of makeup brushes based on appli­cation type. If you have a cosmetic lineup, aligning the brushes you sell with the products you sell is a great way to create uniformity.

Here’s a look at common makeup brushes offered by cosmetic brands today:

1. Foundation Brush

private label foundation brush on white background

Designed to help liquid and cream founda­tions blend flawlessly into skin, foundation brushes are the most substantial brushes on the market. They tend to have thick, easy-to-grip handles. They also have flat, dense bristles that can hold a lot of product at once for full coverage.

2. Concealer Brush

private label concealer brush on white background

Designed to allow for “dabbing and smoothing” in strategic areas around the eyes, nose, mouth, and forehead, the concealer brush is typically a smaller brush with a flat, slightly pointed tip.

3. Contouring Brush

private label contouring brush on white background

While similar to a foundation brush, a contouring brush has an angled head that allows the user to draw thick and precise lines all around the face that can then be blended in order to create precise shadows and highlights. A thick handle allows for a firm grip and tight control while layering different shades.

4. Powder Brush

private label powder brush on white background

Perfect for applying loose and pressed powder all over the face as the finishing touch, the powder brush is fluffier and softer than a foundation brush. Its large size allows for quick and even appli­cation all over the face to create a shine-free natural finish.

5. Eyeshadow Brush

private label eyebrow brush on white background

Eyeshadow brushes come in a variety of shapes and thick­nesses. In fact, they are often sold in sets that allow the user to use different appli­cation techniques for different colors and textures that will be applied in various spots on the lid. While shapes and sizes vary, all eyeshadow brushes are generally thin and narrow to allow for detailed appli­cation.

6. Eyeliner Brush

private label eyeliner brush on white background

An eyeliner brush is designed to create clean­liness along the lash line when applying powder, liquid, or gel eyeliners. Slanted designs are often included in sets to help achieve winged looks.

7. Eyebrow Brush

private label eyebrow brush on white background

Gaining popularity in recent years, the eyebrow brush is designed to be used with eyebrow powder or eyebrow “mascara” to fill in or groom brows. Unlike tradi­tional makeup brushes, an eyebrow brush generally has a dual-ended design that combines a tradi­tional soft-bristle brush with a wand-like spoolie that smooths and separates brows.

How Are Makeup Brushes Manufac­tured?

Makeup brushes manufac­turers create brushes using a variety of different materials. However, the blueprint for a brush is universal. The three components of a makeup brush are the bristled crown, the handle, and the ferrule.

The ferrule is the metal “connector” on the brush that links the handle and head.

Next, take a look at the typical step-by-step process that goes into creating a makeup brush.

1. Bristle Prepa­ration

The most important thing to know about this step is that all bristles are carefully weighed after selection to ensure that each brush has the same density. After bristles are weighed, they are smoothed out to ensure that they provide smooth, knot-free perfor­mance when picking up makeup.

This step is important because knots or incon­sis­tencies in a brush could result in streaking.

Finally, a special machine is used to align all of the bristles in the same direction. Bristles are often placed into special molds to create precise shapes.

2. Tying

Next, bristles are secured together with wire or another binding material. This is where loose strands become a “brush.” Based on the type of brush being made, the shape and size of the bristled brush head will vary.

The bristles will also be shaved down to create a curved, angled, tapered, or blunt shape that can be used for various appli­ca­tions. Any bristles that haven’t neatly conformed on the brush head will be pulled out.

If a brush needs to have a flat shape, it will be compressed.

3. Gluing

The next step is turning the bristles and ferrule into a single unit that can be attached to a handle. In order to secure the treated bristles to the metal ferrule, an adhesive is applied to the ferrule.

Next, the bundle of bristles that make up the brush head are placed in the base.

4. Handle Creation and Finalization

Handle production can look different based on the material that is selected. With a wood handle, the wood is put through a mill featuring rotating blades that create an elongated shape. For plastic brushes, plastic is formed in molds.

If a makeup brush handle is being branded, a stamping machine will be used to dips a stamp into paint before pressing it against the handle.

Source: EIGSHOW Beauty

3 Tips To Identify A Good Makeup Brush Manufac­turer

Consumers know when a brush just doesn’t cut it from the first moment they dip it into their favorite concealer or eyeshadow. That’s why it’s so important for brands to only work with high-quality makeup brush manufac­turers.

There are two main features to look for when choosing a manufac­turer to bring your designs to life. The first is the capacity to create a wide range of different brush styles and sizes. The second is impec­cable quality control.

1. Handmade

While some aspects of makeup brush manufac­turing are automated, it’s still important for a brand to use human inter­vention to refine brushes. For example, brushes may need to be trimmed at various points of the production process. 

2. Stress Test

Aside from ensuring that brushes are up to standard when it comes to production and aesthetics, a reputable makeup brush manufac­turer must also be concerned about safety.

How will your brush perform for customers over time? Your makeup brush manufac­turer should be able to tell you based on research.

Only agree to work with a company that includes product stress tests that confirm the durability of brushes by ensuring that they can withstand regular use without breaking or degrading.

3. Aller­genic Test

Finally, a makeup brush manufac­turer should also use hypoal­ler­genic tests to guarantee that bristles are suitable for all skin types without causing irritation or breakouts.

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Young woman with wavy brown hair and glasses and white smile on white background

Charlotte Wagner

"After my Bachelor & Master's degree in Beauty Management at the mAHS (media Akademie Hochschule Stuttgart), I work full-time in consulting for start-ups and medium-sized companies in the cosmetics industry.
I discovered my passion for writing at an early age, so that I pursue it as a as a hobby author."

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