Top 9 Private Label Mascara Manufac­turers (+Guide)

top 10 mascara manufacturers banner
RankCompany NameCountry
1SBLC CosmeticsMunich, Germany 🇩🇪
2Mascara PlusMilan, Italy 🇮🇹
3HCT BeautySanta Monica, CA 🇺🇸
5Color Strokes Cosmetics Mineola, NY 🇺🇸
6Columbia Cosmetics Manufac­turingSan Leandro, CA 🇺🇸
7Metaglow Fürth, Germany 🇩🇪
8iTiT Cosmetics Milan, Italy 🇮🇹
9Ariel LabsSouth Plain­field, NJ 🇺🇸
10Audrey Morris CosmeticsDeerfield Beach, FL 🇺🇸

Of course, I’ve placed us (SBLC Cosmetics) in the first place 😉. I am truly convinced that our service is unmatched, especially when it comes to mascara. 

1. SBLC Cosmetics

sblc cosmetics website hero shot

We specialize in makeup and our best-selling product category is mascaras. Offering both new formu­la­tions and private label mascaras, we help brands to bring their products to the market using a quick, cost-effective channel.

With the lowest minimum order quantity on this list (starting from just 1000 pieces) we make product launchings easier for smaller, up-and-coming brands.

All our mascaras are manufac­tured in a European world-class facility with standards that meet or exceed all inter­na­tional regula­tions.

2. Mascara Plus Cosmetics

mascara plus hero shot

M:Plus is known for its specia­lized fiber mascara brush that is designed and produced in Italy. As a contract manufac­turer, M Plus is known for its luxury formu­la­tions that provide clients with many options for custo­mization.

3. HCT Beauty

HCT hero shot

HCT offers mascara formu­la­tions created under the care of a respected R+D team. In addition to offering base mascara formu­la­tions, the company also provides services for formula concep­tua­lization, packaging, and marketing.

4. Color Strokes Cosmetics

color strokes hero shot

Regarded as a leading supplier of organic and mineral cosmetics, Color Strokes Cosmetics offers standard mascara that is 85% organic. Products are also free of harsh chemicals, artificial colors, preser­va­tives, and fragrances.

5. Columbia Cosmetics Manufac­turing

columbio comsetics hero shot

Columbia Cosmetics provides turnkey solutions for product develo­pment, custom formu­lation, product matching, assembly and filling, package develo­pment, quality control, global compliance, and more. It is known for its lash-building, water­proof, and high-gloss mascara formu­la­tions.

6. Metaglow

Metaglow website hero shot

Metaglow offers German-made mascara formu­la­tions with intense pigmen­tation from coated and micro­nized pigments. The company boasts EU-certified raw materials that are vegan and free of animal testing.

7. iTiT Cosmetics

itit cosmetics hero shot

iTiT Cosmetics is an rather small Italian manufac­turer founded in 2011. They take care of the entire process of producing mascaras, from the inital concepts to the chemical formu­lation and packaging. In combi­nation with their wide range of private label formu­la­tions, they make it really easy to get started.

8. Ariel Labs

ariel labs hero shot

Ariel Labs offers mascara among its extensive lineup of color cosmetics. In business since 1987, the company offers clients options for enhancing base formu­la­tions to meet specific market needs at its GMP-audited makeup manufac­turing facility.

9. Audrey Morris Cosmetics

audrey morris cosmetics hero shot

Audrey Morris is a private label cosmetic manufac­turer offering lash primers, mascara, and duo mascaras in non-clumping formu­la­tions. Customers are able to choose packaging and colors with low MOQs.


Forecasters project that the mascara market will see a compound annual growth rate (CAGR) of 7.10% between now and 2030

The truth is that no top-selling cosmetic brand acts as its own mascara manufac­turer. Due to the complexity of mascara formu­lation and production, brands will usually sell badged private label mascara from a mascara supplier.

Here’s what you need to know to start selling mascara using a private label mascara manufac­turer.

Minimum Order Quantity and Prices of Mascara Manufac­turers

Minimum order quantity (MOQ) refers to the lowest number of units a mascara supplier will produce for a client. 

minimum order quantity of mascara manufacturers 1000 vs. 25000 units

MOQ and Prices for Private Label Mascara

Generally, most MOQ start somewhere between 1,000 and 5,000 units per order.

With prices ranging from $2.00 to $3.50 per unit, this allows a brand to get a lineup ready for sale for an investment of just $2,500 to $3,500.

This will be the best option for most brands because it offers the right mix of afforda­bility and custo­mization for creating high-quality products.

You might find some white label suppliers, that start at basically 1pcs MOQ. These are pre-manufac­tured on stock mascaras. Unit prices range from $7 — $10, what makes it hard to sell them with a margin. For this reason, we excluded them in this post.

MOQ and Prices for Custom Formu­lation Mascara

Under this type of agreement, the customer ordering from the mascara supplier has a bigger hand in the formu­lation of the mascara.

MOQ & Price for custom formulation mascara illustration

Custom formu­lation mascaras require much larger MOQs.

A customer must usually commit to purchasing at least 25,000 units of a single custom product in order to get it made.

Why Choose a Private Label Mascara Manufac­turer?

A completely new develo­pment for mascara is extremely uncommon because this is a costly, time-intensive process that simply requires too much overhead for the average startup cosmetic company.

Private Label Mascara is not just for Beginners

Even the biggest cosmetic labels still use private label manufac­turers because this is a more efficient production option. Developing a new formula is a multi-month process that requires an investment of several thousand dollars.

private label mascara brands illustration

You are able to put your name on a formu­lation that has already worked for tons of best-selling cosmetic brands!

Different Mascara Formu­la­tions & Packa­gings to choose from

Under an agreement with a private label mascara manufac­turer, a company chooses from a number of different formu­la­tions to create a mascara for their market niche.

Bulk options to choose from can include vegan mascara, plumping mascara, colored mascara, and more. 

Sometimes you even have presel­ected packaging options to choose from. In any case, they can be semi-custo­mized with your brand design.

How Mascara Is Manufac­tured

Step 1: Creating the Base

mascara production process step 1 illustration

Mascara production begins when wax and stiffening agents are combined in order to create a firm base for mascara that will prevent the liquid formu­lation from becoming too runny.

Step 2: Adding Color and Pigments

mascara production process step 2 illustration

Next, oils and pigments are added to create mascara’s rich coloring. When formu­lating black mascara, black iron-oxide particles are typically used to create the darkening effect.

Manufac­turers will also add red, blue, and brown pigments to create light-absorbing qualities that give mascara dimension. 

Step 3: Incor­po­rating Special Ingre­dients

mascara production process step 3 illustration
  • Water­proof Mascara: If a customer is ordering water­proof mascara from a mascara supplier, a water rebuffing ingre­dient is added.
  • Thickening and volumizing Mascara: For thickening and voluminous formulas, waxes and silicone polymers are often used to create an ultra-cream texture.
  • Lengthening Mascara: Lengthening formulas often contain silk, rayon, nylon, and other fibers that attach to lash tips to create longer lashes.

Step 4: Mixing and Heating

mascara production process step 5 illustration

After a formu­lation has been created, all of the ingre­dients are mixed together before being heated until they create a thick, dark paste. 

Step 5: Quality Control

mascara production process step 4 illustration

After­wards, it is tested for quality control to confirm that the chemical compo­sition is correct. Depending on in which countries the mascara is sold, specific test should be conducted to make sure, its compliant with local regula­tions.

For instance, in the United States, mascara must be tested for allergens and harmful substances to comply with FDA regula­tions.

In the European Union, it needs to meet EU cosmetic safety standards, including tests for banned chemicals and labeling requi­re­ments.

Step 6: Filling Tubes & Testing

mascara production process step 6 illustration

Soon after a batch has been quality tested, the finished mascara product is pumped into individual tubes using an automated process. 

If it’s the first time using these specific tubes, the mascara manufac­turer needs to check that the mascara stays good and doesn’t react badly with the tube (stability and compa­ti­bility test).

This keeps the mascara safe and effective for as long as it’s meant to be used.

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