Visit our service for content creators here

The Ultimate Private Label Makeup Brushes Guide 2023 (+Prices)

private label makeup brush with foundation powder

Table of Contents

Welcome to the world of private label makeup brushes!

These beauties are going to revolu­tionize your beauty brand.

Picture it: your very own line of high-quality, tailored makeup brushes. So that your customers don’t need to buy them somewhere else to apply your makeup.

And the best part?

You get to put your brand’s name on makeup brushes from the best manufac­turers worldwide, making them truly unique.

In this ultimate guide, we’ll cover every­thing you need to know about private label makeup brushes, from selecting the right brush type to market a show-stopping product line.

Buckle up, beauty entre­preneur; we’re about to embark on an exciting journey!

Are you only curious about the prices? Then jump straight to the calcu­lation example.

What are Private Label Makeup Brushes?

So, what exactly are private label makeup brushes?

In a nutshell, they’re other company’s makeup brushes that have been custo­mized to represent your brand. They come in various shapes, sizes, and materials, all designed to cater to your target audience’s prefe­rences.

As a beauty brand owner, you have the oppor­tunity to work closely with a cosmetics manufac­turer to create brushes that not only look stunning but also perform excep­tio­nally well.

Ready to learn more?

Keep reading, because we’re just getting started!

different makeup brushes in box

Why you Should Sell Private Label Makeup Brushes

If you’re curious about how private label makeup brushes can enhance your product offerings and contribute to your brand’s success, look no further.

Tapping Into a Growing Market

The beauty industry is constantly evolving, and the demand for top-quality makeup tools is on the rise.

Offering private label makeup brushes allows you to cater to this flourishing market segment and extend your brand’s reach.

Comple­menting Your Existing Products

If your brand already sells makeup items such as eyeshadows, founda­tions, or blushes, adding brushes to your line creates a compre­hensive makeup experience for your customers.

This not only improves the perceived value of your products but also fosters brand loyalty.

Targeting Specific Customer Segments

By providing brushes tailored for specific makeup techniques or catering to unique needs like vegan, cruelty-free or eco-friendly options, you can attract a niche market of customers who resonate with your brand’s values.

makeup brush animal testing

Creating Upselling Oppor­tu­nities

Bundling makeup brushes with your existing products encou­rages customers to spend more, ultim­ately incre­asing your average order value and boosting sales.

Estab­li­shing Your Brand Identity

Private label makeup brushes offer the oppor­tunity to establish a strong brand identity.

Designing brushes that reflect your brand’s aesthetics and values creates a cohesive product range that distin­gu­ishes you from compe­titors and leaves a lasting impression on your customers.

7 Tips for Creating a High-Quality Makeup Brush

You might be wondering, “What should I look for when deter­mining if a makeup brush is of good quality?”

Under­standing the key indicators of a high-quality makeup brush can help you make informed decisions when creating your private label makeup brush line. 

Here’s what to watch out for:

1. Under­standing Bristle Material: Synthetic vs. Natural

Brushes come in two types of bristles: synthetic and natural. 

Synthetic bristles are made from materials like nylon or taklon, while natural bristles are derived from animal hair.

Consider your target audience’s prefe­rences and the types of makeup products your brushes will be used with when choosing the bristle material.

2. Finding the Perfect Bristle Density

A high-quality brush has the right bristle density for its intended purpose.

For example, a dense brush is suitable for applying foundation or buffing products, while a fluffy brush is ideal for blending and diffusing color.

3. Choosing the Ideal Bristle Shape

The shape of the bristles is crucial for a brush’s perfor­mance.

Make sure the bristle shape aligns with the brush’s intended use, such as angled brushes for contouring or tapered brushes for precise appli­cation.

4. The Importance of Handle Construction

A good makeup brush has a sturdy and comfor­table handle.

The handle should be made from high-quality materials, like wood or metal, and have an ergonomic design that makes it easy to hold and maneuver.

5. Ensuring Ferrule Quality

The ferrule is the metal part that connects the handle to the bristles.

A high-quality brush will have a durable and securely attached ferrule to prevent bristles from shedding and ensure the brush’s longevity.

6. Addressing Shedding Concerns

Quality makeup brushes should not shed exces­sively during use or washing.

Make sure the brushes you offer have minimal shedding to provide your customers with a hassle-free makeup appli­cation experience.

7. Making Cleaning a Breeze

Your customers will appre­ciate brushes that are easy to clean and maintain.

Opt for materials and designs that make cleaning simple and efficient, ensuring the brushes remain in optimal condition for longer.

12 Different Types of Private Label Makeup Brushes

A successful private label makeup brush line should cater to a variety of makeup appli­cation needs.

Let’s explore the different types of brushes and their specific purposes.

1. Flat Foundation Brushes

These brushes are designed to apply liquid or cream foundation evenly across the face. The flat, dense bristles allow for a smooth, flawless finish.

2. Stippling Brushes

Featuring a mix of dense and sparse bristles, stippling brushes are ideal for applying foundation with a natural, airbrushed look. They work well with both liquid and cream products.

3. Concealer Brushes

These small, precise brushes are perfect for applying concealer to targeted areas, such as under the eyes or on blemishes. They help blend the product seamlessly into the skin.

4. Powder Brushes

Large, fluffy powder brushes are designed to apply loose or pressed powder evenly across the face. They help to set makeup and control shine.

makeup artist with makeup brush

5. Blush Brushes

Blush brushes have soft, rounded bristles that are perfect for applying blush or bronzer to the apples of the cheeks. They enable precise color placement and seamless blending.

6. Eyeshadow Brushes

These versatile brushes come in various shapes and sizes for applying, blending, and smudging eyeshadow. Some popular types include flat shader brushes, blending brushes, and pencil brushes.

7. Eyeliner Brushes

Eyeliner brushes are thin and precise, designed for applying gel, liquid, or powder eyeliner. They enable the creation of sharp lines and intricate designs.

8. Brow Brushes

Brow brushes have stiff, angled bristles that help apply brow powder, pomade, or gel with precision. Many brow brushes also feature a spoolie on the opposite end for grooming and blending.

9. Lip Brushes

These small, flat brushes with a tapered tip are designed for precise lip product appli­cation. They allow for even distri­bution of color and help to create crisp, clean lines.

lip brush applied on woman

10. Contour Brushes

These angled brushes are perfect for applying and blending contour products to sculpt and define facial features.

11. Fan Brushes

Fan brushes are used for gently sweeping on highlighter, removing excess powder, or applying a light touch of bronzer.

12. Kabuki Brushes

With short, dense bristles and a rounded shape, kabuki brushes are ideal for buffing and blending powder products, like mineral foundation or bronzer.

Picking the Perfect Materials for Your Makeup Brushes

Let’s talk about the heart and soul of your private label makeup brushes: the materials.

By selecting top-notch materials, you’ll ensure that your brushes not only look stunning but also deliver an amazing perfor­mance that keeps customers coming back for more.

1. Bristle: Natural vs. Synthetic

makeup brush closeup materials

Natural Bristles: Soft and Luxurious

Made from animal hair such as sable, squirrel, or goat, natural bristles are known for their incre­dible softness and excellent powder product appli­cation.

However, they can be a bit on the pricey side and may not align with cruelty-free or vegan customers’ values.

Synthetic Bristles: The Modern Choice

Crafted from materials like nylon or taklon, synthetic bristles have come a long way and now offer a soft and durable alter­native to natural bristles.

Ideal for cream and liquid products, synthetic brushes cater to cruelty-free and vegan customers and are typically easier on the wallet.

2. Handles: Style Meets Function­ality

makeup brush wooden handle

Wooden Handles: Classic and Elegant

Wooden handles offer a sturdy grip and a high-quality feel.

They can be painted or lacquered in a variety of colors and finishes to perfectly match your brand’s perso­nality.

Plastic Handles: Versatile and Wallet-Friendly

Light­weight and durable, plastic handles are a cost-effective option that doesn’t compromise on style.

They can be molded into different shapes and sizes and are available in a wide range of colors and finishes.

Metal Handles: Modern and Sophisti­cated

For a sleek, contem­porary look and a solid, long-lasting construction, metal handles take the cake.

They can be finished with different colors or textures, adding an extra touch of luxury.

3. Ferrules: The Unsung Heroes

makeup brush ferrules closeup

Aluminum Ferrules: Light and Reliable

Aluminum ferrules are the light­weight champs, offering corrosion resis­tance and a secure connection between the handle and bristles without breaking the bank.

Brass Ferrules: Durable and High-Quality

If you’re after a heavier, more durable option, brass ferrules have got your back.

They provide a top-notch, long-lasting connection between the handle and bristles but may come with a higher price tag.

Custo­mizing Your Makeup Brushes

Now that you’ve got the materials down, it’s time to add a personal touch to your private label makeup brushes.

By crafting a unique brush design, incor­po­rating your branding, and choosing the perfect packaging, you’ll create a product that truly stands out on the shelves.

Designing Unique Brushes

From the shape of the handle to the bristle density, the sky’s the limit when it comes to designing your makeup brushes.

Work closely with your manufac­turer to create brushes that reflect your brand’s identity and cater to your target audience’s needs.

Remember, a distinctive brush design can make all the diffe­rence!

unqiue makeup brush deisgn

Logo and Branding Options

Your logo is a crucial element of your brand identity, so make sure it shines on your makeup brushes!

Consider different branding techniques such as silk screening, hot stamping, or laser engraving to display your logo promin­ently on the handle or ferrule.

Choose a method that aligns with your brand’s aesthetic and leaves a lasting impression.

Custom Packaging Possi­bi­lities

Don’t undere­stimate the power of packaging!

From simple pouches to luxurious boxes, custom packaging can elevate the unboxing experience and leave a lasting impression on your customers.

Consider using eco-friendly materials, adding perso­na­lized touches, or incor­po­rating your brand’s color scheme to make your packaging as unique as the brushes inside.

Design Trends and Inspi­ration

Keep an eye on the latest design trends and popular styles in the makeup brush world to ensure your private label brushes are always one step ahead.

Draw inspi­ration from fashion, art, or even nature to create innovative designs that capture your customers’ attention and make your brand memorable.

male influencer makeup brush

Factors Influencing Brush Pricing

So, you’ve decided to launch your own line of private label makeup brushes.

You’ve chosen the types of brushes, materials, and designs that best represent your brand.

But what about pricing?

As a beauty brand owner, setting the right price is essential to your success. You’ll need to consider factors like production costs, market research, and compe­tition while developing a pricing strategy that works for your brand.

Ready to dive in?

Keep reading to discover how to price your makeup brushes for maximum impact!

Cost Factor #1: Materials

High-quality materials can make all the diffe­rence when it comes to makeup brushes, but they can also impact the price.

Natural bristles, like goat hair, may cost up to $3 per brush, while synthetic bristles could be around $1.

Wooden handles and brass ferrules also tend to be pricier than plastic handles and aluminum ferrules.

Cost Factor #2: Design & Custo­mization

A one-of-a-kind brush design, custom branding, or luxurious packaging can elevate your product, but it can also affect the price.

Custom logo engraving, for example, might add $0.50 to $2 per brush, while premium packaging could increase costs by $1 to $3 per unit.

luxury makeup brush

Cost Factor #3: Manufac­turing Service

The manufac­turing process, production volume, and labor costs all play a role in deter­mining the price of your makeup brushes.

Handcrafted brushes, for instance, may cost 20% to 30% more than mass-produced ones due to higher labor costs.

Cost Factor #4: Shipping and Logistics

Shipping method, carrier fees, and import/export duties are all important conside­ra­tions when pricing your brushes.

Air freight can cost up to $5 per kilogram, while ocean freight might be as low as $1 per kilogram, depending on the desti­nation.

7 Steps to Crafting the Perfect Pricing Strategy for Your Brushes

1. Identi­fying Compe­titors

Keep an eye on both direct compe­titors (brands that offer similar products and target the same audience) and indirect compe­titors (brands that target different segments but offer makeup brushes).

foundation private label makeup brush

2. Analyzing Compe­titor Pricing Strategies

Study the pricing strategies of your compe­titors to under­stand what works in the market.

Look for factors like price range, target audience, and value propo­sition.

3. Gathering Customer Insights

Conduct market research to learn what your target audience is willing to pay for makeup brushes.

Surveys, inter­views, or focus groups can help you under­stand their prefe­rences and expec­ta­tions.

4. Deter­mining Your Market Positioning

Decide where you want to position your brand in the market. 

Are you aiming for a luxury cosmetics brand with premium products, or do you want to cater to a wider audience with more affordable options?

5. Factoring in Production Costs

Consider all the costs associated with producing your makeup brushes, including materials, manufac­turing, custo­mization, and shipping.

This will help you set a price that covers your expenses while allowing for a reasonable profit margin.

black private label makeup brushes

6. Calcu­lating Marketing and Other Business Expenses Per Unit

To set a compe­titive and profi­table price, you also need to take into account marketing and other business expenses.

This includes costs related to adver­tising, social media, promo­tions, packaging, storage, and any other overheads that are necessary for running your business.

Divide these expenses by the number of units you plan to sell to get the per-unit cost of these expenses.

7. Adding a Profit Margin

Once you have a clear under­standing of all the costs associated with producing, marketing, and selling your makeup brushes, it’s time to add a profit margin.

This is the percentage of profit you want to make on top of your costs.

To calculate the final selling price, simply add your desired profit margin to the total cost per unit.

Let’s say you choose a high quality private label makeup brush. For example, your total production cost per unit is 4$, marketing expense per unit is 5$ and overhead costs per unit is 1$, your total expenses are $10 per unit.

If you now add for example 50% profit margin, your selling price would be $15 ($10 + ($10 * 0.5)).

Real-World Example for Private Label Makeup Brushes

To help you better under­stand the pricing strategies for private label makeup brushes, let’s explore a real-world example.

One of our customers decides to launch a set of high-end private label makeup brushes (same quality like ZOEVA Cosmetics).

Let’s pick two examples out of the set:

A big powder brush and a small eyeshadow brush as their flagship products.

Based on their market research, they have identified their target audience’s prefe­rences and  deter­mined their pricing strategy.

Here’s how they break down the costs for each brush:

Example 1: Unit Costs for Big Powder Brush

Let’s take a look at all their expenses first (per unit):

  • Production cost: $4 
  • Marketing expense: $5
  • Overhead costs: $1
  • Total expenses: $10 

They sell their powder brush for $26. So, their profit after all expenses is $16.

Example 2: Unit Costs for Small Eyeshadow Brush

Let’s take a look at all their expenses first (per unit):

  • Production cost: $1.5 
  • Marketing expense: $2.5
  • Overhead costs: $1
  • Total expenses: $5 

They sell their eyebrow brush for $16.5. So, their profit after all expenses is $11.5.

Contact us and get Started now

Are you ready to take your beauty brand to the next level with high-quality private label makeup brushes?

Don’t wait any longer!

At SBLC Cosmetics, we specialize in manufac­turing top-tier, custo­mized makeup brushes that showcase your brand’s identity and cater to your target audience’s prefe­rences.

Don’t miss the oppor­tunity to colla­borate with us and create makeup brushes that will not only turn heads, but also deliver outstanding perfor­mance.

Get in touch with us now and let’s start crafting the perfect makeup brushes for your brand!

Get started now

Request your desired cosmetic products in just a few minutes
and we will help you in the best possible way.
Young woman with wavy brown hair and glasses and white smile on white background

Charlotte Wagner

"After my Bachelor & Master's degree in Beauty Management at the mAHS (media Akademie Hochschule Stuttgart), I work full-time in consulting for start-ups and medium-sized companies in the cosmetics industry.
I discovered my passion for writing at an early age, so that I pursue it as a as a hobby author."

More useful guides

Get Exclusive Access Now 🔐

We just launched our new client portal to enhance our customers' experience and make it even easier for you to get started: