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A Guide for Vegan Private Label Cosmetics in 2023

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When it comes to shopping for makeup or other cosmetic products, there are so many options out there. Many people are now turning to vegan makeup due to the numerous benefits that it provides. But what is vegan makeup, and what should be paid attention to when creating it? Let’s take a look at what vegan makeup means, why it’s better than other types of makeup, and why you should create a vegan makeup company.

Vegan vs. Cruelty-Free Cosmetics – What’s the Diffe­rence?

1. What does “vegan” mean?

The term vegan refers to any product that does not contain animal deriva­tives or bypro­ducts in its compo­sition. This means that vegan products are free from things like honey, beeswax, lanolin, collagen, chole­sterol, and glycerin. Vegan products may also be free from other animal-derived ingre­dients such as carmine (a red food coloring derived from cochineal insects), lard (animal fat), and gelatin (which is made from animal bones). In addition to being free from animal bypro­ducts, vegan products must also not be tested on animals—this means that all testing has been done using alter­native methods such as computer simulation or in vitro testing (testing on cell cultures). ​

2. What does “cruelty-free” mean?

The term cruelty-free refers to any product that has not been tested on animals at any stage of its develo­pment or production process. However, products labeled cruelty-free are not neces­s­arily vegan—these products may still contain animal deriva­tives or bypro­ducts. For example, a product could be labeled as cruelty-free even if it contains honey or beeswax, because these ingre­dients have never been tested on animals. ​

3. Are vegan and cruelty-free the same thing?

No, although many products can be both vegan and cruelty free (like our sustainable cleaning supplies!) they are two different things. It’s important to note that while all vegans are against animal cruelty, not all cruelty free products are vegan as some still contain animal-derived ingre­dients.

cosmetics animal testing on rabbit

Diffe­rences Between Vegan and Non-Vegan Makeup Options

When it comes to makeup speci­fi­cally, there are some distinct diffe­rences between vegan and non-vegan options. For starters, vegan makeup, such as lipstick, brushes, eyeshadow etc., tends to be free of preser­va­tives like parabens and fragrances that can be irritating to sensitive skin. Additio­nally, vegan cosmetics usually don’t contain oil deriva­tives like petroleum jelly or mineral oil which can clog pores and cause breakouts. Finally, vegan makeup is often considered more ethical since no animals were harmed in its production or testing phases. Make sure you get an official certi­fi­cation label such as PETA-certified or The Vegan Society’s Logo for your products and let your customers know by placing the logo on the packaging. If these logos aren’t present, customers can also take a look at the list of ingre­dients on the back of the product; if there are any animal derived substances listed then it’s not suitable for vegans.

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Why You Should Create a Vegan Private Label Cosmetics

Incre­asing consumer awareness and rising demand

The demand for natural products is growing exponen­tially as more people become aware of the benefits associated with them. Consumers are becoming incre­asingly conscious about what goes into their cosmetics and are more likely to purchase from companies that prioritize animal welfare and sustaina­bility – so creating a vegan makeup brand will give you an edge over tradi­tional compe­titors! Veganism is no longer seen as just a diet choice; it has become an ethical lifestyle choice embraced by those who want to reduce their environ­mental footprint and make conscious consumer choices. As such, there is an incre­asing demand for vegan cosmetics globally which makes now an ideal time to enter this market with a new vegan brand. If you don’t know how to develop your cosmetic line, follow this link to find out what 6 steps to follow.

Better for our planet

Creating a vegan makeup company has many advan­tages over tradi­tional companies that use animal-derived ingre­dients in their formulas. For starters, it’s much better for the environment since plant-based ingre­dients require less water and land to produce than animal-derived ones. Plus, they don’t require any harsh chemicals or pesti­cides which can cause long-term damage to our planet.

Better for the animals

The most obvious benefit of manufac­turing vegan makeup, such as lipstick, brushes, eyeshadow etc., is the peace of mind that comes with knowing you are using a product that has not been tested on animals nor contains any animal bypro­ducts. Beyond this ethical conside­ration, companies that create vegan makeup offer many practical services to customers.

Better for sensitive people thanks to natural ingre­dients

Additio­nally, since many non-vegan cosmetics contain synthetic preser­va­tives to prolong shelf life, switching to vegan options can be beneficial for people with sensitive skin as natural preser­va­tives are often gentler than synthetics and irritants like artificial colors or fragrances. Many vegan makeup products contain natural oils which can help moisturize skin without clogging pores. This makes them ideal for people with sensitive skin or allergies who may have trouble finding products that work for them otherwise. 

Fighting for our planet

Four Advan­tages of Starting a Vegan Makeup Brand

  1. Vegan makeup, such as lipstick, brushes, eyeshadow etc., is cruelty-free.
  2. Vegan makeup is better for the environment. ​
  3. You’ll be helping animals by designing vegan makeup.​
  4. Vegan makeup is healthier for customers’ skin.​

Choosing to go vegan with your cosmetics also lets your customers know that you care about the environment—and your bottom line! Cruelty-free products are generally less expensive because they don’t require costly animal testing, while eco-friendly cosmetics packaging helps limit waste. Not only that, but vegan cosmetics, such as lipstick, eyeshadow, brushes, etc., tend to last longer than tradi­tional products because they contain natural preser­va­tives like vitamin E instead of harsh chemicals. Plus, switching to vegan ingre­dients can help reduce your carbon footprint by reducing the amount of resources used in production.

Start Your Vegan Makeup Line With Us Today

Creating a vegan makeup brand is an excellent way to parti­cipate in the growing trend towards ethical beauty products, such as brushes, eyeshadow, lipstick etc. Not only will it help reduce harm to animals and the environment, but it also offers up some amazing benefits for customers who seek out natural alter­na­tives to tradi­tional makeup products. With its attractive combi­nation of eco-friendly production methods and gentle formulas tailored to sensitive skin types, vegan cosmetics are rapidly gaining popularity – so now is the perfect time to capitalize on this market oppor­tunity! Making the switch to creating your own vegan makeup line will help you stand out from other brands while simul­ta­neously making a positive impact on our planet – what could be better? If you don’t know how to find a cosmetics manufac­turer for your business, check out this blog article, to find out.

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Charlotte Wagner

"After my Bachelor & Master's degree in Beauty Management at the mAHS (media Akademie Hochschule Stuttgart), I work full-time in consulting for start-ups and medium-sized companies in the cosmetics industry.
I discovered my passion for writing at an early age, so that I pursue it as a as a hobby author."

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